Did you know Max Brenner serves everything from sliders to nachos to fish tacos?
We thought it was a chocolate shop.
“Chocolate by the Bald Man” is this place’s marketing hook, and we took them at their word.
Then we strolled up to the place last night and tasted the much ballyhooed hot chocolate (ballyhooed, that is, by the teenagers running the place) and found it smelled and tasted of cheese.
That’s right, of cheese.
Of sour, rancid, fermented milk.
12 hours later, we still can’t get that taste out of our mind.
And don’t for one minute think that rancidity was caused by bad milk.
Oh no, it tastes sour because they use industrial milk chocolate and pawn it off on a credulous public as something special.
Max Brenner’s is about marketing and franchising…in other words, anything but great chocolate. It is as much about chocolate as Planet Hollywood is about astronomy and acting.
It is a faux-artisanal fraud.
You have been warned.
In the Forum Shops at Caesars Palace
3500 Las Vegas Blvd. South
Las Vegas, NV 89109