So offended is Eating Las Vegas by these goomba-centric, faux tough guy ads: …promoting Steve Martorano’s restaurant in the Rio as “Italian Food You Can’t Resist,” that we at ELV are inspired to, yet again, write even more (bad) haiku:
food says Stevie and p.r. folks.
No offense Steverino, but if you’re going to channel some lowbrow Eye-talian, couldn’t you pick someone better than this guy?
And not to insult your choice(?) of irresistible Italian cooking male role models, but we’re not sure the words “good Italian food” and “Vin Diesel” have ever collided in the same sentence.
And we don’t wish to anger your testosterone-infused, South Philly macho self, and mean no disrespect, but when’s the last time tough-guy tatts and a permanent scowl were synonymous with great cooking?
And not for nuthin’, and we say this with all sincerity, your food should be half as good as all the bad attitude on these bad billboards.
As it is, we’ll just mosey on over to Rao’s whenever we get to jonesin’ for good Italian-American grub.*
Because the only attitude Chef Carla Pellegrino ever adopts is trying to hug and kiss everyone to death, and the only stereotypes she exploits are delicious ones.
* Martorano’s food is perfectly acceptable fare, well-filling and well-suited for folks seeking an upgrade from Maggiano’s or Olive Garden. But Rao’s it is not.