America, as we all know, is the world’s capital of people getting rich by creating a demand for worthless comestibles that no one needs. From Colbert’s Ice Cream to Cheech Marin’s Hot Sauce, Dwight Yoakum’s Chicken Lickens to Nutrish — we now add Ed Hardy Wine.

Our favorite quote from the article: “There’s nothing really new and exciting in the wine business…we’re trying to build an audience…” — the speaker’s idea of excitement apparently being getting douchebags to drink run-off plonk from bottles that match their shirts. 

On a more serious note: Check out this article by Mike Steinberger on Slate.com (one of our favorite wine writers) about a tried and true way (plus a cheat sheet) to make sure you’ll never get a bad bottle again.