The opposite of love isn’t hate, it’s indifference.
This is a photo of the current edition of Bon Appétit magazine. ELV finally got around to leafing through it yesterday and was struck by one thing: the complete absence of a single restaurant or chef from Las Vegas.
Nada. Not one. Not a quote, not a recipe, not a picture, not a restaurant named in any capacity. Correction: Editor-in-Chief Adam Rapaport does say he remembers a memorable “…long night for an even longer wait for an In-N-Out Double-Double in Vegas.” — in 2001.
Really Adam? Really?
Your magazine has partnered with Las Vegas hotels and the LVCVA for five straight years putting on Vegas Uncork’d — a wildly successful event heavily promoted nationwide and bringing immense visiblity to both your ‘zine and the Vegas restaurant scene — and all you, your writers and editors can think of to publish in your yearly “Restaurant Issue” is a one sentence, ten-year old anecdote?
Did anyone notice this but ELV? Is anyone but ELV a little bothered by it?
How about the hotels — that pay big money to promote the event, and give Bon App’s p.r. flacks and writers (and editors) the VIP treatment for Uncork’d week?
How about the LVCVA — that pays almost a million bucks to stage the event every year?
How about the restaurants — that bend over backwards to accommodate the press and the public for their individual and collective good?
All of which begs the question: Just what is the future of Vegas Uncork’d (especially as it concerns the magazine’s involvement)…and just what does Bon Appétit bring to the party anyway?
Eating Las Vegas learned last month that Rob O’Keefe — the founder and executive director of Vegas Uncork’d — was no longer affiliated with the event. Who knows what internal politics were involved, but one of the reasons, it seems, was the LVCVA (Las Vegas Visitor and Convention Authority) wished to continue its affiliation with Bon Appétit, because it believes the magazine brings value to the event. O’Keefe would not comment for the record, but it’s no secret the event was his idea, and that he shepherded it to national acclaim and yearly growth (in the worst economy in fifty years). Insiders acquainted with the inner workings of these things tell Eating Las Vegas they expect next year’s event to be bigger and better than ever — even without O’Keefe to guide it.
Really? When the major media partner’s yearly restaurant issue pretends we don’t exist?
ELV has long pondered how and why Las Vegas gets used by businesses as a cheap, money-making whore. Whether you’re a homegrown car salesman (hello Fletcher Jones Jr.!) or an out of state carpetbagger, Vegas’ visibility is too lucrative to resist, and it’s all too easy to pay us a little attention, and toss some filthy lucre on the pillow, before getting what you want and heading back to your sailboat or skyscraper in a different city. It bears mentioning at this point that Bon Appétit doesn’t pay a dime for its involvement with Vegas Uncork’d…and we’re sure Rapaport and his troops eat for free when they’re out here.
Maybe when you’re not invested in something, and only look at it in terms of what it can do for you, free of charge, you really don’t appreciate it.