ELV and his staff were at Rao’s last week, not eating, but rather to observe the shooting of an episode of a television show featuring a certain celebrity chef and Rao’s Carla Pellegrino.
But seeing as we signed a confidentiality statement that “protects” the image of said chef, and demands secrecy befitting a CIA operative about the goings on and such…we can’t really…like…er….say much about what we saw, or what it was about.
None of this makes much sense to Eating Las Vegas, since in this era of social media and viral marketing, one would think that this chef, and his super-secretive staff (and network), would want people twittering and Facebooking about the goings on, to…you know…like…build anticipation and an audience for the event once it’s telecast? (Truth be told, the release/confidentiality statement we signed was nothing compared to Bravo Network’s draconian, multi-page document — that practically causes you to forfeit your parental rights if you so much as breath a word about the show in advance of its showing.)
Since we don’t watch many of these shows, we can’t say just how important all the fake suspense is to driving an audience to watch them. But come on! It’s a freaking food show already! Taped months in advance. Are people really not going to watch because they heard that John Besh out-cooked Traci Des Jardins on the season’s finale of Chefs Who Are Better Than The Food Network Stars?
We can say this, however: the unnamed celebrity chef, who’s show we can’t tell you about, ran away from us with a scowl on his face and a dismissive gesture when we had the temerity to ask if we could take his picture with Judge Paul Bartolotta.
That was probably because he knows we’ve described his cash cow as bland and boring (something Frank Bruni in the New York Times said as well).
ELV wonders if this guy runs away from Bruni if he chances upon him in public? Hmmm…
Or maybe he ducked us ‘cuz he can’t stand the heat.
In which case he should get out of the kitchen.
But having tasted his restaurant’s food on multiple occasions, we wonder if he’s ever in a kitchen anymore?
Unless there’s a TV camera around.