John Curtas is …

Interviews

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Michael Pollan’s New Rule

Photo: Ken Light

It’s simple really:

“Don’t buy any foods you’ve seen marketed on television.”

In an interview this week with New York Magazine’s Adam Platt, food guru  (he hates the term, btw) Michael Pollan has this to say about Big Food:

…it’s very hard to stay ahead of the food industry. When I first published Food Rules, I said, “Don’t buy any processed foods with more than five ingredients.” Within a year, there was a Häagen-Dazs ice cream called Five. There was a Tostitos commercial on TV where this woman is buying chips for a party. She picks up a bag and says, “There are more ingredients here than I have guests coming to my party.” And then she reaches for Tostitos, which only has three ingredients. None of them particularly healthy, but only three ingredients. So I added a new rule: Don’t buy any foods you’ve seen marketed on television.

ELV loves this rule, obviously, and thinks it is a perfect companion to:

ELV’s Immutable Axiom (#137): The more a food is advertised on television, the more worthless it is.

Exhibit #1: Coca Cola.

Exhibit #2: Any and all diet foods.

Exhibit #3: American mega-brewed beer.

Exhibit #4:

http://media.fooducate.com/blog/posts/cheetos-girl-in-bath.jpg

(Feel free to add to the list in your comments below.)

The prosecution rests.

You Find the Strangest Things When You Google Yourself

You find the strangest things lurking on the internet when you google yourself.

Like this short piece from a couple of years ago…done at the behest of some website named In The MO…that we hadn’t heard of before or since.

But hey! It got 34 whole views!

And it does contain a nice little story about a four hour dinner we had at Restaurant Guy Savoy in Paris (France, not Tennessee) several years ago.

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