Letter of the Month – So You Want to be a Food Writer…

Anton Ego and Jesse Eisenberg: some notes on the presumed objectivity of critics | MZS | Roger Ebert

Ed. note: Every week we get e-mails, DMs, texts, etc. asking for our favorite (fill in the blank) __________, steakhouse, sushi, dim sum parlor, high falutin’ French, you name it. We’re always happy to send advice along, but none of those make us think the way Jessica recently did:

Dear Mr. Curtas,

For the last 10 years I have followed your works. Dreaming of the indulgent, and exquisite food you have been blessed to eat. Now, at just shy of 30 years old; I have finally decided on a career change. From being the youngest person in the state of Indiana to get my cosmetology license. To then being a stay at home mother. I have finally decided,  after decades of loving food, cooking and eating. I want to write about, and share my food experiences, like yourself.
 After doing research on how to start, it seems quite daunting.
At this point you must be wondering why I am even bothering you. I would like to ask your advice. What is a good way to start out in the field? Should I go straight to social media? Should I be blogging? Should I make Tic Tok and YouTube videos? Do I need a shtick  (like I only eat at certain types of places)? Any advice you are willing to bestow upon me, would be more then welcomed!
Sincerely,
Jessica
<<<<<<<<<<<<<<<<>>>>>>>>>>>>>>>
Dear Jessica,
I’m going to give you two answers – one short (sort of) and probably along the lines you are looking for, and the other, another in a long line of my logorrheic lamentations on my alimentary ascriptions.
Answer #1:
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The first thing I would coach you to do is look around and then look inward. What are you really passionate about? Is it cooking? Eating out? Do you love something about your family’s food history that you’ve always wanted to share with others? Do you have family recipes you are proud of? Are you an avid baker? Does the thought of hunting down a great food truck quicken your pulse? Or do you dream of gourmet meals in dressed up settings?
This is a long way of saying yes, to get followers and be successful at this (however you define success) you will need a point of view and a shtick….but that shtick should always be an extension of who you are.
Then, I would look around where I live and check out who is covering the food scene. Check local magazines. Google local food bloggers. Check out TikTok and Instagram and see who is posting a lot in your area. And podcasting. Hell, even check out “elite Yelpers” and find out what they’re talking about.
Like any worthwhile endeavor, you have to start small. The greatest chef began making bread at his grandmother’s knee. The Hall of Fame ballplayer was once in Little League. Search for a niche in an area you love and see what unique voice you could bring to the subject.
Define what is special about your love of food and approach it from that angle. Use others for inspiration but try to find what makes your love of food unique to you and then figure out the best way to share it with others.
As for social media, I’m all for it, even if, for writers like me, its explosion has been more akin to what that asteroid did to the dinosaurs. TikTok is for youngsters (sort of) and those with the time (and skill) to produce short videos. Nothing against gloppy cheese pulls and humongous tacos, but there’s a gazillion TikTokkers and YouTubers out with whom you will be competing. Distinguishing yourself is going to be mighty hard. But if videos are your thing (and for those under 40, they seem to be), have at it. The learning curve isn’t that steep, but you have to do whatever you do consistently. The food landscape is littered with people who wanted to blog, or podcast, or post about food on some site, and then flamed out after a few months. The only way to build a following is to be a constant presence on whatever venue you choose, and hope that word of mouth increases your visibility.
Instagram is simpler, and becoming easier (either for still photos or videos), with the added bonus of now being more realistic and less concerned with professionally-polished content. As a recent article in Eater put it:
“The things that I see in photos now are really more of that photo dump style,” says Maggie. “It’s less of the perfectly curated marble studio and more interest in my actual kitchen that I actually cooked in.”
All of which bodes well for klutzy amateur food photogs like us, who simply want to get people excited about the foods we love.
To summarize: Find a shtick you love and shtick with it. Pick your platform and go nuts. But always be yourself.
If you truly want to write about food, the climb is much steeper and the audience much smaller, as you can read below…
Answer #2:
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(Let’s discuss our days as a galloping gourmet)
Before I begin doling out the infallible, inspiring, and unerringly erudite advice for which I am known, let me begin by noting that the landscape has changed dramatically since I began my career in food, no more so than in the past decade. The following is a much longer overview of my food writing trajectory (over ground which has been plowed before), to give you a little history on the subject of food writing, and perhaps some guidance.
I do not know how well you write or how much you intend to do it. I used to say that to be a good food writer you had to cook a lot, eat a lot, travel a lot and read a lot. The past ten years have relentlessly, systematically dismantled each of those (supposed) pillars of knowledge. Now, all you have to do now is know how to manage a social media account, none of which have anything to do with the written word. Cooking knowledge, eating adventures, and traveling experiences have also taken a hit, since with the swipe of a finger, a person can sound like they know all about Hong Kong dim sum parlors, or the best pastrami in New York.
Back in the Late Cretaceous period, you had to put in the work. Now, all you have to do is…
Fake It Till You Make It Emily GIF - Fake It Till You Make It Emily Emily In Paris - Discover & Share GIFs
(No passport? No problem.)
….which seems to be the motto of your generation (sorry).
Writing is rapidly becoming a lost art, right down there with toad doctors and drysalters, Though it may be an endangered species, for forty years of my life, the written word was the only way to communicate about food. In cooking, home cooks used to have to decipher impenetrable prose to learn a recipe from a printed page. This was how people were taught for over a century. Now, you can learn everything from mille feuille (puff pastry) to how to butcher a whole pig from a YouTube video.
Writing is hard. A real pain in the ass. (The classic saying is: writers hate writing but love having written.) Writing is its own reward, but you have to be driven to do it, and do it all the time. You can no more be an occasional writer (about food or anything else) anymore than you can be a good part-time violinist.
If you want to write about food, it helps immensely to be a good writer first. One can learn to write well, but as with music and sports, it helps to have a facility for it, and to start young. I knew I could write about food before I ever started doing it. I knew it in the way a good athlete knows from the beginning that they can play their sport. But as with golf (my favorite sport), even if you’re good, you have to keep at it, and even with constant practice, it can be frustrating.
Reading and writing are exponentially harder than talking and listening, which is why there are 2.4 million podcasts out there, and also why so much food media has taken to visual and spoken word platforms. Posting videos beats the pants off of slaving away for hours at a keyboard trying to think of entertaining ways to describe a dish or a meal. This is not to say producing YouTube content or podcasting is easy, but it ain’t as hard as churning out a thousand entertaining words about a restaurant.
Precious few people now want to read about food anymore than people want to write about it. The internet has created a race to the bottom, with both media and customers feeding off each other (PUN. INTENDED!) by demanding less and less in the form of thoughtful content — the triumph of unbridled narcissism over gastronomic rumination.

Well That Didnt Go Well Julia Child GIF - Well That Didnt Go Well Julia Child Julia GIFs(Mr. Curtas’s less-than egg-cellent TV career hit a snag when they discovered he had a face made for radio)

In the beginning, there was nothing insidious about social media platforms. They were convenient and free and immediately brought millions into the world of good food, nutrition, and better eating. In the space of this century they made more knowledgeable consumers out of an entire generation. I called this the Age of the Blogs (2002-2012) and what others have called the “good internet” or the Golden Age of the Internet — when people sought out websites and in-depth information about everything from pizza to politics.

Once Facebook took off though (around 2010), followed in short order by Instagram (in 2014 ) most blogs got plowed under by the sheer mass of two sites where everyone could get their news, info, pictures, and friends without ever having to leave a web page (cf. search engine optimization).

The rise of social media further combined to (almost) obliterate the mainstream food media where I made my reputation. Ten years ago, you could find me all over old school venues and some social media. Now it is just the opposite. I made my name by writing — first with radio commentaries (about food and restaurants), and later in print periodicals, which led to this website, TV appearances and eventually to my book (shameless plug alert!): EATING LAS VEGASThe 52 Essential Restaurants…
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The big national food magazines now exist only as a memory. Most local periodicals have either thrown in the towel, or gone completely to the free internet (with content that appeals to those with the attention span of a housefly). Food TV (what is left of it) has been reduced to ridiculous competition cooking shows. What has been buried under this avalanche of information are pearls of  wisdom. (MIX! THAT! METAPHOR!) Expertise is no longer valued. Now people want short, sweet and sexy — easy-to-digest info better at grabbing attention than making you think.
It is into this world you will step, Jessica:.
Tomato food pizza GIF on GIFER - by Feloril
Thus is the food media world now paradoxically saturated with content and starving for substance. Most media is either pay-to-play (advertorials disguised as journalism), or the kind of “influencer” nonsense (pretty pictures and gooey videos) designed to advertise to Yelpers.  Getting paid to write anymore is a pipe dream. The few of us who still get freelance gigs are doing it for peanuts. The number of food writers in America who actually draw a salary they can live on would probably fit around my dining room table. The days of Anton Ego are long gone.
So, whatever you do, dear Jessica, do it for yourself and no one else. The best a young person can hope to do in this climate is to develop an audience through social media, and then cultivate some kind of content-creating gig that will pay enough to subsidize your culinary appetites. But keep in mind, you will never be good at what you do, if you are only doing it for the clicks, or the $$$, or  the free food.
Final Thoughts:
Best Anton Ego GIFs | Gfycat
In his excellent essay on the essence of criticism, H. D. Miller writes:
Anton Ego has a pure soul. He is someone who cares only and exclusively about art (in this case cookery). He knows what is good and suffers enormously from what is bad. This is close to what I mean by “critical sense”, that the critic knows, deeply knows, the difference between what is good and what is not and is emotionally affected by it.
The job of a good critic is to educate, not simply appeal to the lowest common denominator. You must be in love with what you are writing about, and you should want to relentlessly share you passion with others. Without that level of emotional commitment, you will most certainly fail. With it, you will always find the devotion to keep going, no matter how large or small your audience.
I have always written for me, or someone like me. Every word — going back to my first radio scripts of 1994 — has been aimed at an avid home cook with an insatiable love of restaurants, travel, food and drink. I write for someone who gets as excited by a good cheeseburger as they do about a life-changing gourmet meal. Most of all, I have written for that person who wants to eat the best food, in the most authentic places, wherever they find themselves. Who wants to know why this taco is better than that taco, or why some famous chef isn’t worth your time or money, while some unknown cook, slaving to make the rent, is worth a trip — sometimes across town, sometimes across an ocean.
This is the best advice I can give you: think about who you are and what you love. Write, blog, podcast or produce something in whatever format for the person you are, and for an imaginary person just like you, who gets as excited as you do about whatever it is you are talking about. Do that and you will find an audience who appreciates you for all the right reasons, no matter what its size.
Best and bon appétit,
John Curtas
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10 Years Ago

Image(June 27, 2012)

My little toe hurts. Really hurts. As in, when you put any pressure on the top of it (right behind the teensy tiny little toenail) it feels like an electric shock is shooting through my foot.

I don’t call it a “pinkie toe” because I’ve always hated the term — too infantile for something on a grown man’s body, no matter how negligible that body part may be.

I probably cracked a bone or pinched a nerve or bruised a muscle in this goddamn tiny appendage when I walked three miles in a new, too-tight pair of shoes six weeks ago. Been f**king me up ever since — forcing me to wear the loosest pair of shoes I own. Every day. Sooner or later I’ll see a doctor and they’ll tell me what’s wrong and I’ll get it fixed and I will no longer spend my waking/walking hours obsessing about my least significant appendage.

Three weeks ago, my mother died. Somewhat unexpectedly, it seems. If the label “dying unexpectedly” can be applied to a woman who was 97 years and 10 months old, you could pin in on the demise of Ruth Schroader Curtas. She was driving herself to her nail appointment and working in her garden the day before she tripped on a rug in her living room (she still lived alone) and fell, causing a hairline crack in her femur which had to be repaired. We all knew the surgery would be rough on her, but she came through it like a champ, and was sitting up in bed talking to my sisters the morning after. But she hated hospitals, and the stress got to her, and after eating lunch in her hospital bed she said she had to go to the bathroom, so as the nurses were helping her out of bed she fainted and that was that. No pain, no suffering, no extended misery for her or her family. At that point in her life she was like a fine antique of the most delicate spun glass — frail, tenuous, but holding fast — even as we knew her structural integrity could be threatened by the slightest breach. I hate thinking about her being in pain from a crack on her hip, but pain management is one thing modern doctors are good at, and she wasn’t in pain when she passed.

No pain, no prolonged hospital stay (she hated them), no death watch — the only better way would’ve been in her sleep at home, or if we had found her slumped in her beloved garden, trowel in hand, on a rainy day.

Six months ago, my mother-in-law died after a long, degenerative illness. Two years prior, my father-in-law passed away after a five year (losing) battle with Alzheimer’s. Neither one lived to see their 73rd birthday. Needless to say, the first six months of 2022 are ones The Food Gal® and I would like to forget.

My wife and I are all for supporting the guilt-assuaging functions on the neuro-muscular charity ball circuit, but from our first-person perch, the American medical establishment can give very little succor (much less answers) once the human body decides to decompose itself from the inside out. “We’re good at trauma,” a neurologist once told me, “after that we’re pretty much flying blind and guessing at what will work.” Yep…and making money off of other’s suffering.

Ten years ago, all of these lovely, caring people were alive and I was on top of the world. For a few years, it was my oyster. Literally. All of Las Vegas (and a good many great restaurants from Los Angeles to Paris) lay before me to be slurped and savored like a boundless orgy of great eating. After fifteen years devoted to writing about the Las Vegas food/restaurant scene, my phone was ringing, producers were calling, gigs were everywhere, and red carpets were being rolled out left and right. A front page article in the food section of the New York Times will do that for you (see above).

Even then though, I knew it wouldn’t last. Even then you could feel the internet tsunami about to dilute genuine human contact by exalting the superficial over the spiritual, Ten years ago we began glamorizing our internet representations of ourselves over the messy, complex reality of what it means to be alive.

But my in-laws, and even my mother, 25 years their senior, didn’t care about such things. They were old school, and even though all of them bought into the computer age (my mom actually used Google and e-mail quite a bit) they never let it define themselves and how they saw the world or the people they loved.

Thinking about them, I realize they may be the last of those who naturally and casually disregarded how this form of digital communication has cheapened our lives. They relied on good old analog phone calls, and person-to-person communication and the human touch to convey feelings. “I love my photo albums,” my mom told me a few weeks before she died. “I can’t imagine anyone getting the same warm feelings from looking a pictures on a computer screen that I get from going through their pages.”

Ten years ago, I remember looking through some of those albums with her. She was holding my hand while we turned the pages together. I’m not sure anyone holds their mother’s hand anymore while they swipe through pictures on a smartphone.

A decade ago, I knew none of this would last forever. But I thought/hoped we would be with each other, happy and healthy in our non-computerized worlds, for a little longer than our time turned out to be.

Ten years ago, a little part of me thought I was invincible and my toe didn’t hurt. I think it’s going to hurt for a long time now, no matter what the doctor does.

No photo description available.

High Steaks in Vegas

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Every restaurant in Las Vegas would be a steakhouse if it could be.EATING LAS VEGAS – The 52 Essential Restaurants

It’s hard not to have a soft spot for the American steakhouse. What began in the beer halls and speakeasies of New York City over a hundred years ago (e.g., Palm, Keen’s, Peter Luger, et al) has morphed into the most expensive of restaurant genres, where checks north of $150/pp are now as common as overpriced California cabernets.

Nothing sells here like steaks. Beef, it’s what’s for dinner, and as a class, Vegas steakhouses outperform other restaurants by whopping margins.  If the baseline for a successful Strip eatery is $1,000,000/month in sales, it’s a fair bet that most major meat emporiums exceed that by at least 50%.

So, it’s no wonder our post-Covid restaurant recovery is being led by steakhouses. Hunks o’ prime steer muscle and a formulaic menu are the surest way to fill your dining room, and packed they are…from Summerlin to Las Vegas Boulevard South. Even with the price of beef being through the roof, people are spending faster than drunken sailors on shore leave. Quite frankly, the crowds of free-spending carnivores cramming these places has flummoxed even an old restaurant pro like yours truly. “Where is all this pent-up passion for prime (not to mention cash) coming from?” he thinks to himself as he sees the bodies pressed four-deep at the hostess stand…on Tuesday nights!

Chefs will tell you profit margins on steaks are very low. But there’s something about the beefy vibe that encourages the copious ingestion of booze — from vodka martinis to trophy wines — and when people want to drink, the Vegas steakhouse is here for them.

The point is, the formula for all of these joints is as predictable as a rom-com plot. They all get the same groceries, so all that’s left is how well they tweak them.

These days, everyone features the same 9-10 steak cuts from similar purveyors, letter-box “wagyu” beef that is now about as special as tuna fish, and the same old-same old sauces and sides. (Robuchon potatoes? Check. Shellfish tower? Double your check. Roasted veggies anyone?)

None of this predictability deters anyone from flocking to these restaurants — which, this being America, may be the point.

With all this in mind, we thought we’d take a look at four major players (two newbies and two old souls) to give you a sense of what you’re up against these days.

HARLO STEAKHOUSE & BAR

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Harlo burst on the scene barely six months ago and immediately flipped the script on Andiron, its predecessor steakhouse in the space. The front door is now where the backdoor used to be, and what was once open, bright and airy (trying to mimic something swanky and Southhampton) is now dark, cozy and clubby.

The bar also shifted….in more ways than one.

Image(Inflation? What inflation?)

There is big real estate money behind this project; real pros in the kitchen; and the house is managed by long-time Strip front-man Ivo Angelov (whose loyal following probably accounts for a half of the customers).

Put it all together and you have the kind of out-of-the-gate hit of which most restaurateurs can only dream. It doesn’t hurt that it is the only decent steakhouse for ten-miles, and that Las Vegas’s toniest neighborhoods are all within a fifteen-minute drive. But Andiron had these same advantages and struggled to find its footing (even pre-Covid). Finding itself will not be a problem for Harlo; finding a seat on weekends will be.

Once you’re seated, you can expect the standard cuts and sides, here priced at or above similar fare on the Strip — and when we say, “at or above” we’re not kidding. Prices here have been set without apology and with the confidence (arrogance?) of someone who knows his audience won’t blink at $30 apps and $80 steaks. Fleming’s this is not.

We passed on the seafood tower, instead settling for some very good oysters ($26) served with a compelling yuzu-soy mignonette that made us forget about the excellent cocktail sauce beside it. (By way of price comparison, at Carversteak, thirteen miles east,  the shellfish extravaganza is $165; here it clocks in at $175. So much for the Strip being “too expensive.”)

Image(The salad is there to make you forget you’re eating the inside of an animal)

From there it was on to a smallish, blandish steak tartare ($20) — the only “meh” of the meal — and three Flintstonean shanks of marrow ($30) that would easily serve a table of four. So dense with flavor were the garnishes for the marrow — port wine onions and oxtail jam on toast —  they could constitute a meal all their own.

The Caesar ($15) had its charms (crunchy anchovy croutons, lots of grated Parm), as did the warm milk bread and butter. All were served at the right temperature, as was the excellent butter. (Frigid salad, less than impeccably fresh bread, and rock hard butter being unforgivable sins at this level, and the banes of our existence.)

As there were only two of us, the main event was slightly truncated…meaning only one protein and a couple of sides hit the table. At eighty-eight bucks, an aged rib eye better deliver the goods, and by and large this one (below) did. Impeccably trimmed and cooked, it was all that is loved about the marbled succulence of this cut.

Image(Holy cholesterol-fest!)

Not really sure what the two-week aging brought to the dance but the beefy flavor was there in spades, even if a certain mineral-rich tang was not. The blistered green beans ($10) and crispy ‘taters ($11) were all that and a bag of almond romesco– the snappy sauce adorning the Phasoleolus vulgaris.

Our biggest surprise of all, though, was reserved for the pasta:

Image(Impastably delicious)

Gina Marinelli is the talent behind these creations, and her rotating cast of pastas will depend on whatever is seasonal the day you arrive. We sprang upon the Spring papardelle with English peas, morels, goat cheese and poppy seeds (above) to see if she was up to her old tricks, meaning: sometimes her pastas go an ingredient too far for our tastes. But this time everything had its place and there wasn’t a flavor wasted. Really spectacular stuff. Worth going for all by itself and enough to make you forget your inner carnivore.

Besides the tariff, Harlo has announced its big-league intentions by hiring a pastry chef — in this case, a young chap named Alberto Rodriguez, who does a panoply of worthy sweets, including a mean Grand Marnier soufflé:

https://twitter.com/i/status/1501736412307095557

They also do the bloated caviar service-thing here (caviar and truffles now running neck-and-neck with “exclusive” Japanese wagyu in the faux luxe sweepstakes), and no shortage of ostentatious spirits for those needing to impress themselves by stupidly combining Louis XIII cognac ($200/shot) with salty fish eggs — one of those things you do because having bad taste isn’t much fun unless you can show off about it.

The wine list is evolving and it isn’t exactly cardiac-inducing, but don’t expect any bargains either. Bottles under a hundy are sprinkled here and there, but the calculation has obviously been made that the landed gentry is now ready to cough up big bucks for bottles. By-the-glass options start at $12 and zoom quickly above $20, topping out at $45 and $65 for “reserve” Cali cabs. That’s sixty-five bucks for a glass. Of wine.

As you can see, Harlo is not for the faint of heart or pocketbook. It is a big-hitter steakhouse with the pedigree and prices to prove it.  Direct aim has been taken on a customer base who used to travel many miles for beef and cooking this good. They’re staying closer to home these days, and apparently spending like it’s 2019 again. Only time will tell if Harlo will succeed in out-stripping the Strip, but for the time being, Summerlin’s fat cats now have a steakhouse to call their own.

Our meal was comped and we left a $100 tip, augmented by our dining companion’s $100 tip.

CARVERSTEAK

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Waiter: How would you like your steak sir?

Me: Like winning an argument with my wife.

Waiter: Rare it is!

Steakhouse quality is so high across the board, searching for the preeminent purveyor of prime is a fools errand. Instead we look for the subtleties that distinguish them, and hope that something stands out. Often, beyond the differences in decor, it does not.

And none of this is by way of criticizing Carversteak. Only to point out how, to set themselves apart, chefs and owners strain mightily  to convince you they’re doing something unique, even when they are not. At Carversteak, occasionally they are.

Sometimes you just throw up your hands and admit you have no more shits to give as to whether Carversteak’s “yellowtail sashimi crudo with avocado , serrano chili, ginger-lime ponzu”:

Image(Toto, we’re not in Golden Corral anymore)

….is all that different from Harlo’s “hamachi crudo with ginger-soy vinaigrette, avocado puree and serrano chili.”

Or take the ubiquitous shrimp cocktail — one might dazzle you with Cajun remoulade (Harlo), while others —  Caversteak, Golden Steer, SW et al — stick strictly to the horseradish catechism.

The same thing occurs with side dishes:

Image(You cheddar believe, this is as gouda as it gets)

“Oh look honey! They have mac ‘n cheese with aged cheddar!” says you, feigning excitement.

“That’s much better than the mac ‘n cheese with smoked cheddar and gouda, isn’t it?” Said no one ever.

They’re all good, soothing, and cheesy, but basically only minor variations on a theme you’ll find in every steakhouse in Vegas, if not America.

Carversteak does a “baby iceberg wedge” ($19), garnished with an onion ring and a soft-boiled egg. Harlo throws pastrami into the ($16) mix, and tops its lettuce with lavash. (How very unleavened of them!)  The Golden Steer keeps it simple and pours on the blue cheese sprinkled with bacon and tomatoes ($10). Is one “better” than the other? Does an onion ring and an egg justify doubling the price? Or are you paying for real estate and decor? Or do you even care?

Where Harlo announces itself as ingredient-driven, here the menu emphasis is recipe-driven — in this case by restaurant vet Daniel Ontiveros — a dude who knows his way around premium proteins.

We didn’t have the “Lobster en Croute” , but at least it is something different. (Cream sauces are back!) Ditto the green goddess “Crudité” — which almost makes hummus wondrous:

Image(Yummus hummus, believe us)

….and a chunky, mayonnaise-y steak tartare (below) that combines creaminess with a kick. Definitely one of the more unforgettable ones we’ve tried….and we’ve tried them all:

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Other items which kept our attention included the “Caviar Poppers” (gougères stuffed with lemon-chive crème fraiche), and the previously maligned yellowtail sashimi, that made up for in presentation what it lacked in innovation.

Finally, there were the proteins. Being a two-top our capacity was limited, but the 20 oz. Kansas City strip ($76) claimed to be aged for 28 days and tasted every bit of it.

Image(Best steak of the bunch)

We don’t want to go too far out on a limb here, but of all the boffo beef we’ve had during this two-week steak-out, this one had the deepest, most penetrating flavor. Both sauces (Bordelaise and Peppercorn) were textbook perfect, with the latter disappearing the fastest.

Image(Fleming’s this is not)

The Food Gal® ordered the salmon (above left), even though doing so should be grounds for divorce anywhere but the Pacific Northwest. To our surprise, as much as we fished for flaws, our critic’s net came up empty. Fresh and firm, it was flawless, right down to the curry broth beneath it. All in all, a nice way to give this over-served, insipid (and often stale-tasting) species a little sass.

Big hitters will no doubt love the Brobdingnagian (42 oz.) Pat LaFrieda Tomahawk, which gets its hefty price tag ($260) from the branding of the beef (cf. Harlo where you get 2 ounces less Flannery Beef for eighty fewer bucks). These humongous cuts are all the rage these days, and make sense for large parties, even if the weight advertised includes the prodigious bone. Regardless, large parties of beefy men take to these things like a college boy to a kegger.

Cocktails are by über-booze maven Francesco LaFranconi, and the wine list won’t cause cardiac arrest.  How much better can a steakhouse get?

Our dinner a deux was comped and we left a $120 tip.

SW STEAKHOUSE

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We’ve run hot and cold about SW over the years. Two perfunctory wallet-bending meals in a row (over five years ago) had us writing it off forever, and it was only Mark LoRusso taking over the kitchen (after the shuttering of Costa di Mare) that brought us back.

It’s a huge (300+ seats) restaurant that can feel like Grand Central Station on busy nights — which is almost every night of the year. It shows itself best if you’re able to score a seat on the patio, but those fill up fast. As busy as it gets, the noise level remains remarkably conversation-friendly, and the lighting is soft, not-too-low — complimenting the aging Boomer crowd seeking to forget the ravages of time when their hair was dark, their thighs were firm, and they had less chins than a Chinese phone book.

If Harlo is ingredient-focused, and Carversteak full of surprising recipes, SW takes the steak as the cheffiest in the bunch, as LoRusso’s mosaic of raw tuna shows:

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If that doesn’t convince you, then perhaps this Snake River Farms carpaccio with balsamic “pearls” will:

Image(Nothing says “don’t try this at home” like balsamic pearls)

All of this is the domain of Mark LoRusso — unsung hero and former top toque of the shuttered Costa di Mare upstairs — who made the transition from Italian seafood to meat seamlessly. We’ve followed LoRusso’s career since the early 2000s, and everywhere he has moved he has made his mark without fanfare, but with the confidence of a real pro who elevates any kitchen he controls.

When they announced he was taking over SW last year we had no doubt it would up its game and it has, re-invigorating the (previously tired menu with Sardinian lobster gnocchi ($29), Alaskan King Crab ravioli ($24/$48), and a thick with lobster bisque that shows off LoRusso’s seafood chops:

Image(Is that the bisque you can do?)

At these prices, you expect the steaks to be perfect and they are. (See the strip pic at the top of the page.) The tone is set with the incredible/addictive Parker House “monkey bread” that kicks things off, and continues through impeccable wagyu skewers, a properly dressed Caesar ($24), and a marrow bone large enough to slay a few Philistines should the need arise:

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No one seems to mind that it has always had the shortest, least interesting menu, and (until recently) the highest prices of any steakhouse in Vegas. We’ve always had a tough time squaring these with the cattle call feel of the joint. Locating a bottle of red wine on the list beneath a Benjamin is tougher than finding a slot junkie with a dental plan.

Regardless, it appears to be a bullet-proof restaurant — packed through thick and thin — overflowing with customers and conventioneers who would line up for a table if Russian tanks and the Bubonic Plague were rolling down Las Vegas Boulevard.

With LoRusso at the helm (aided by Michael Outlaw’s superb desserts) the food is well nigh flawless, as is the service. Both are so good you’ll probably forget you just paid a hundred bucks for a filet.

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Our bill for a bone-in strip steak ($84, top of page), with several sides and a bunch of freebies (including a Brontosaurus-sized marrow bone) came to $213 and we left a $100 tip.

GOLDEN STEER

Image(Breaking up and making up since 1982)

The secret to running a successful restaurant is hiring people who give a shit. – Nectaly Mendoza (Herbs & Rye)

If the Golden Steer was a girlfriend, we’d have one of those “can’t live with ’em; can’t live without ’em” relationships. To say it’s been love-hate over forty years is an understatement…kinda like saying I might’ve had a teensy-weensy bit of an issue with the the whole “till death do us part” thing from 1973-1999.

Sometimes we’d go multiple times in a week; others would find us staying away after another spate of indifferent service from a fossilized crew, warm wine, and a menu as dated as the Rat Pack vibe the place was trading on.

“Never again!” we fumed six years ago after storming out. Tired, threadbare, shopworn…going through the motions…you name it, the adjectives came flowing forth. So over-the-hill did it seem, that we expected a death notice any month. Further cataloguing the failings and service insults no longer serves a purpose, so let’s just say it was obvious, around 2015, that no one gave a shit, and were content to milk the old cow(?) for all she was was worth until someone turned the place into a weed shop or Walgreen’s.

Now, amazingly, people give a shit and it shows. Covid forced the Steer into a reckoning (and new management), and it came out of that nightmare smelling like the apotheosis of prime. Amanda Signorelli (daughter of the owner) now runs the joint with her husband Nick McMillan, and they’ve managed to spruce the joint up and give it a subtle facelift, while retaining the 1958 vibe that gives the Steer its old school patina.

The Steer is cheapest steakhouse of this beefy bunch, except when it is not. The “Chateaubriand for Two” at SW is pegged at $160, while the one here will set you back 190 samolians.  Another exception: the Steer’s 12 oz. filet (“The Aristocrat of Tenderness) is priced two bucks more than Carversteak’s ($71 v. $69).

Generally though, the cuts here are a little less expensive, but not by a lot. For example, a classic one-pound New York strip is $65 here, $78 at SW, and $62 at Carversteak. Harlo’s clocks in at an eye-popping 96 buckeroonies. Yikes! (Swear to god, they must price these things by blindly throwing darts at a board.)

Over two recent visits, we sample just about every cut on the menu, and even the filet impressed us more than we expected. Our table loved them all, but this rib eye was the true show pony:

 

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….followed by a dictionary-thick slab of prime rib:

Image(Missing: gobs o’ horseradish sauce)

….which appeals to many more for its caveman appeal than general taste. (We’ve always considered prime rib more of a horseradish sauce-carrying vehicle than anything else.)

The new menu is substantially shorter than the multi-paged tome that used to confront you — which featured everything from broiled quail to veal saltimbocca. Thankfully, they kept the toasted ravioli ($14) and oysters Rockefeller ($17), although why they call the so-so escargot ($17) a “house specialty” is anyone’s guess.

And for the 563rd time I will criticize them for not using a wooden bowl for the Caesar salad (yes, it makes a difference), but otherwise tell you it is a beautiful rendition and worth every penny of your seventeen dollars. The wedge ($10) is a blessedly simple version, but doesn’t suffer for it:

Image(Salad, not Caesar)

Ooh and ahh over the bananas Foster. Skip the cherries Jubilee.

The Italian food is just as awful as it always was. Thankfully, there is now less of it.

The wine list is short, but well-chosen and well-priced. Lower your expectations and you’ll be well-served, even if the bottles are still too warm and the sommelier service nothing like what you get at more vino-centric steakhouses.

All in all, the Steer has made a dramatic comeback. Covid’s many losses were somehow its gain, and the newest crowd of avid steak eaters has taken to it like Dean Martin to a martini.

A decade ago, the iconic golden steer statue underneath the lettered sign had faded into a yellowish-tan, and was allowed to stay that way…for years. Her(?) name, BTW, is “Betsy”. This stood less as a metaphor for the Steer’s decline, and more as a direct signal advertising the fact. And it made us sad every time we drove by.

Now Betsy gleams bright and lustrous, trading on the past but looking to the future, a mere stone’s throw from the Las Vegas Strip, but competing with it just the same. Long may her golden hide shine.

Our last dinner for two came to $260, including tip. An earlier dinner (where we ate the entire menu) was covered by generous friends who have the pocketbooks to match their prodigious appetites.

Image(Vegas steakhouses are once again en fuego!)