Fat doesn’t make you fat, fructose does. This medical fact is becoming painfully clear to the public, but there has yet to be a full-scale revolution against the corn and sugar lobby (and Big Food) to reject what all this cheap, easy to love, processed sugar has done to our collective health.

Click here to listen to Dr. Robert Lustig on NPR’s Science Friday yesterday, or if you have the time and interest (and you should!), watch and listen carefully to the lecture below. If you do, you’ll never pick up a can of soda the same way again.