Letter of the Week – Can Gambling Mix With Gastronomy?

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Dear ELV,

As I spoke to you in the past about opening up a restaurant. I am in the process of submitting my email did with the owner of the building. As a family friendly restaurant, gaming does not sound that inviting. But as a small business owner looking to generate revenue it does. So as a well respected food critic I was curious of your views on that subject.

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ECHO & RIG Has ELV Beating His Meat

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Let’s get one thing straight right from the get go: The name Echo & Rig means nothing. There is no Mr. Echo (or his Bunnymen); there is no Mrs. Rig.

The name is made up, contrived by management and conceived by contest — a competition, we were told, among employees to come up with a unique-sounding name. The name is catchy alright, but it also tells you nothing about the establishment. Thus, is the concept, like its cognomen , more than a bit confusing.

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