People are always complaining to ELV by saying things like: “You’re such a snob. Why are you so elitist?” To which ELV replies: “So what’s your point?”
ELV’s Invariable Inverse Endorsement Postulate: The quality of anything is inversely proportional to the number of celebrities endorsing it.
Let’s get a few things out of the way right away: The Sugar Factory is a “concept” restaurant, carefully calculated to corral casino crowds to consume its confections. It neither aspires to be, or can compete with, the better three-meal-a-day joints around town like Simon, MOzen, The Verandah, et al. Its competition is places like the Cheesecake Factory, Serendipity 3, and whatever and wherever sappy, shocking, over-the-top, sweet, sugary succulence is being supplied to our slack-jawed citizens.