Best New Restaurants 2023

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It’s been a banner year for new restaurants, but most of the growth has been confined to the ‘burbs. (Face it: the Strip is now more boring than an Elon Musk boondoggle.)

Whether the engine is a booming economy, pent-up demand or big money finally stepping into the food game (Hello, The Sundry and Lev Group!), the greater Las Vegas area is teeming with worthy newcomers, some done on a shoestring, others well-financed, each seeking a slice of the hunger pie. In years past we might’ve had trouble coming up with half a dozen lip-smacking joints, this year has been a bounty of riches, with more to come in the final four months.

And yes, I know the year is only 66.6% over, but whether it is out of habit (10 years of writing my guidebook, and 25 of doing the Desert Companion/KNPR Restaurant Awards), I seem to be congenitally wired to start writing about the “year’s best” when summertime is on the wane.

So consider this a partial list, which bears updating, but a good start if you’re looking for what is recent and deserving of your dining out dollars:

The Best New Restaurants of 2023 (in no particular order, with commentary):

138 Degrees Craft Chophouse CLOSED

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Image(…and then this lawyer dude asked for ketchup…)

Henderson has a steakhouse to call its own, aging everything from the sirloins to the salmon.

Basilico Ristorante Italiano

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Image(Surf and turf risotto alla Francesco Di Caudo)

It’s hard to get excited about Italian anymore, but I can almost work up a woody over this one.

1228 Main

You will not find me here most mornings only because my waistline won’t allow it.

Image(ELV’s usual at 1228)

Image(I can resist anything but temptation)

Image(Shrimply the best)

As good as the pastries are, the lunch/dinner options (including the best pasta of the year pictured above) here are every bit as technically perfect as you would expect from a Wolfgang Puck operation.

Azzurra Cucina

Image(Not your father’s Water Street)

If this keeps up, we’re going to have to retire the word Hendertucky and start eating crow….with a proper demi-glace, of course.

Aroma Latin American Cocina

Nueva Latina in Green Valley makes about as much sense as a salsa band at a Mormon social, but here it is, just waiting to be discovered by the mortgage-poor crowd. Full disclosure: we haven’t been, but Eat. Talk. Repeat. co-host Ash the Attorney raves about this place.

Ocean Prime

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Vegas needs another chain steakhouse like I need another ex-wife, but when the payoff is this spectacular, the heart goes where the heart goes.

Kaiseki Yuzu Sushi Bar

ImageJonathon Mau knows his Maguro)

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Strictly for purists; no sushbags allowed.

00 Pie & Pub

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Mike Vakneen is a pizza savant and Chinatown is now his playground.

Image(Not pizza; too delicious not to post)

The starters — including the roasted Calabrian peppers with anchovies above — are Esther’s Kitchen-worthy.

Mizunara at The Sundry

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Image(Bun-Bun Hiyashi Chuka)

Homie don’t order off no QR code. Home boy (who hasn’t been a boy for 50 years) demands old-fashioned service…and cold ramen noodles like these.

Marche Bacchus – Bradley Ogden edition

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MB has been through so many incarnations we’ve stopped counting. So has Bradley Ogden for that matter. But the menu here hasn’t been this good in a decade, and though things might look the same, you’re basically eating in a whole new restaurant.

Naxos Taverna

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Think of it as a slightly cheaper, local’s Estiatorio Milos, with free parking and without the fish displayed like jewelry… and thank me later. (Efcharistó, Mark Andelbradt)

Taste of Asia

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Chinatown-level Chinese in Summerlin makes about as much sense as haute Latina in Henderson, but the times they are a-changin’. Karrie Hung is out to raise the Asia steaks in a part of town who finds Panda Express too “foreign”. There’s plenty to placate the sweet and sour pork crowd, but the real gems are in the chef’s specials and seafood, plus the best Peking duck deal ($80) this side of New Asian BBQ.

Daeho Kalbijjim

https://twitter.com/i/status/1686209325663244288

Years of dining with our Korean komrades has taught us that Korean restaurants are usually known for doing one or two things well, and the rest of the menu is just filler. Daeho does its justifiably famous sweet-spicy beef rib stew, with promiscuous cheese pulls for those infected with Tik Tok brain….like us above, straining to influence the f++k out of this place.

B.S. Taqueria at The Sundry

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The B. S. stands for “Broken Spanish” and it’s the best Mexican food we had this year. Second only to Viva! by Ray Garcia in Resorts World. Same chef, terrific tortillas, serious south of the border stuff.

Lamoon

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Lamoon packs a one-two punch of fiery food and highly-curated wine that will leave you fit to be Thai’d. The decor (in an old Dairy Queen!) is pretty snappy too.

Hola Mexican Cocina + Cantina

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I once made the mistake on KNPR radio of pronouncing “cocina” as co-CHEEN-a instead of saying co-THEEN-a  or co-SEEN-a — which apparently meant I was describing a local restaurant as a prostitute instead of a kitchen. No matter how you pronounce it, the food here tastes great no matter how much Mexican you speak.

Yukon Pizza

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Why a burger and not a pizza pic? Because of all the griddled, frilly smashed cheeseburgers in town, this one meats all expectations…as do all their kick-ass pies.

Yen Viet Kitchen

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Not strictly new this year, but new to us, and best Vietnamese food we have eaten in Las Vegas, ever — and we’ve eaten in all of them, up and down Spring Mountain Road. What this video lacks in dynamism and drama, it makes up for in information. A must-stop on SMR, and the definition of a hidden gem.

Speaking of hidden gems….

Yummy Kitchen

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They don’t get much more tucked away than Yummy Kitchen, tossing its chili crab and other Singaporean-Malaysian delights inside an Asian supermarket, far across a parking lot at Spring Mountain and Decatur. The crabs are still-moving fresh, and the garlic shrimp, roti, Hainanese chicken, and Malay curries will save you plane fare to Disneyland-with-the-death-penalty.

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While we’re at it…..

Worst new restaurants of 2023:

M.Y. Asia (Closed!)

From stunt noodles to chicken so bad it left us yearning for a Panda Express, this tourist trap was D.O.A.

Told. You. So.

Vic’s

Comically < average Italian at the Smith Center, brought to you by folks who’ve never dined at Brezza or Basilico….and wouldn’t understand them if they did.

Bespoke Kitchen

Nothing bespoke except the name.

Cathédrale

By-the-numbers dining for the selfie wall crowd, brought to you by the Tao Group — who haven’t had an original idea since 2005. Soulless decor, jaw-dropping prices, insulting wine list — the symbol of every unimaginative ripoff late-stage Las Vegas has become in one, overdecorated restaurant.

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Did we miss a few on both sides of these equations? Probably, but this list should get you started, and we have three months to keep eating and augment things.

Enjoy the rest of your summer, and cheers!

THE END

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Hail, Britannia! Part One

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For a Francophile like moi to admit he was enchanted by London is quite a leap.

“London? Really?” numerous friends smirked, questioning my sanity.

“Somehow I can’t see you hanging out in a Hugh Grant movie, quaffing down warm ale by the pint,” one of them scoffed.

“What are you gonna eat? And drink?” others intoned with eyes narrowed (and a concern usually reserved for discussing chemotherapy).

So strong are the biases against British food, I can’t say I blamed them. But anyone who knows me knows I could find a good restaurant on the moon. And London, my foodie friends, is full of them, if you know where to look, and if you have a secret weapon. And I had both.

Knowing where to look is easy. Stick with the classics, is my mantra. If it ain’t broke, don’t fix it. In London, that means booking tables that have been around since the 19th Century (at least). Spice things up with a modern meal or two, and luxuriate in some old-school imbibing, and you’ll almost forget there is more refined cooking, and much better wine, 300 miles to the south.

Not to dwell on the differences between London and its gastronomic neighbor, but as a casual observer, I would say the Bulldogs are less food-obsessed than the Frogs, but that doesn’t make their grub inferior, just less in-your-face. Paris assaults the senses with its eating and drinking options. London, like the British people, takes a while to get to know.

Perhaps it is because the catechism of classic British diet (from meat pies to mushy peas) is so boring that the really good stuff (seafood, astonishing veg, cheese, and superb beef) get short shrift indeed. This is not the place to explore three hundred years of English eating habits, but I can say with confidence that (most of) the cliches are all wrong, and classic Brit cuisine will knock you over with its simplicity and succulence. Leave the frou-frou to the French — London will bring out the trencherman in you.

Knowing my proclivities for the ancient and iconic (restaurant-wise), my secret weapon (Marina O’Loughlin — for five years the restaurant columnist for the London Sunday Times) — weighed in with a baker’s dozen suggestions, of which we hardly scratched the surface. One week, as intrepid gastronauts know, is barely enough time to sample the hors-d’oeuvres of a country’s cuisine. But we did our best for eight days and here’s what we found:

Image(Tiny tables, quality cooking)

“Unmissable” is how Marina described The Quality Chop House, so to it we repaired for our first evening’s repast. The Food Gal® and I have become ardent urban hikers over the past decade, so the 2.5 mile stroll from our hostelry on Trafalgar Square to the Clerkenwell neighborhood was a breeze, even if we were a bit wooly-headed from ten hours on Virgin Atlantic.

Described as a “19th Century ex-working man’s eating house revamped into a modern British dining room,” TQCH will put you more in mind of a pub than restaurant at first glance, until you see the menu and discover you might be in the coolest little meat emporium in all of London. That revamping is purely menu-focused, as the stiff, narrow benches in the front room look like they are only fit for the emaciated physique of a chimney sweep. The second room boasts actual bentwood chairs (above), but also tiny, over-matched tables barely up to the task of containing  the wave of tasty vittles soon to be crowded upon them:

Image(Small table, big flavors)

As we came late, and were exhausted from both the flight and the walk, we were interested in comfort food served quickly, and the restaurant came through. Service was extraordinarily friendly to a couple of strangers wedged into the last table of the night. The wine list was the very definition of “eclectic” and we loved perusing every odd-ball bottle.

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The setting may be old school neighborhood eating hall, but the menu has new-school gastropub written all over it. Marina had raved about the steaks so we dutifully tucked into a Hereford sirloin and found it mineral-rich, fatty, tender, and flawless — even after our weary bones had already polished off half a loaf of tangy sourdough with good butter, pâté de campagne, salt cod brandade, pastrami-cured salmon, and chicken liver/foie gras parfait hidden blanketed with shredded black truffles.

Image(British spuds, French technique)

Our waiter chided us for forgetting to order the layered, buttery potato confit (resembling a mille-feuille of shaved spuds), and set them down on the table (with a wink and without charge) as soon as the steak appeared. He also insisted we end our feast with the olive oil ice cream and it was a show-stopper as well. I was too exhausted to drink much, but dimly remember a couple of glasses of a recommended French red I had never heard of going splendidly with the steak, and a bill that clocked in at around $200 American for small meat-fest fit for the gods.

If the test of a great restaurant is whether you can’t wait to return and try everything on the menu, then The Quality Chop House qualifies in spades.

Image(Tastes like hazelnuts, not salty, stale fish)

If the Chop House felt like the grooviest steak pub in London, Caviar House and Prunier represents the other end of the spectrum: a posh champagne and fish egg boutique where its nutty, subtly saline sturgeon eggs are a far cry from the fishy and salty stuff they throw on everything in America from desserts to Doritos. We couldn’t resist dropping a bundle on these and some smoked Balik Norwegian salmon — accompanied by warm blinis and tangy creme fraiche of the sort we can only dream of on this side of the pond.

Gird your loins if you wish to wallow in sturgeon eggs, because quality this high doesn’t come cheap. A few small bricks of salmon, two glasses of house bubbly, and the tin you see above set us back a cool $275. And no, our hunger wasn’t cured but our lust for quality oscietre was.

From the toniest seafood digs in St. James it was back to workingman’s London — specifically the Smithfield Market — where Fergus Henderson’s St. John has held sway for three decades. No self-regarding epicure travels to London without putting this notch on their belt, so here we marched, thirty years late to the party, to the holy grail of nose-to-tail.

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For the uninitiated, Henderson was not the first chef to serve tripe, headcheese and kidneys, but when he took over this bare bones, inauspicious space (in 1993) next to London’s famed meat market, and converted a former smokehouse into a whole animal-focused restaurant, his influence was felt world-wide. In effect, he discovered a market no one knew existed: boomers in their prime, eager to break out of the steak, fish and chicken template that had defined western menus since the 1950s. The success this restaurant saw in the mid-nineties (and the publicity it garnered therefrom) is partially responsible (or to blame) for why you see pork belly on every upscale restaurant in the world.

You can also lay the ubiquity of short ribs and bone marrow at his doorstep. So far though, despite the best efforts of Henderson’s acolytes, no one has been able to do the same with sweetbreads, pigs ears, and kidneys. Hope springs eternal.

Fergus deserves further credit, or opprobrium, for foisting the inexplicably popular industrial restaurant look on the world — defined by hard seating, minimalist decor, and lighting less flattering than a hospital waiting room. The look may be overdone elsewhere, but in its original incarnation it works, since the food is as spare and uncompromising as the surroundings. There is nothing fancy about the joint, from your first bite of crispy pig’s foot, to the bare bones oleaginous marrow to be spread on the exceptional house-baked bread, to a mountain of deviled lambs kidneys that would defeat all but the largest lover of “variety meats” as these organ innards are often called.

Image(Quite the pisser, these bad boys were)

“It’s quite a lot of one thing, isn’t it?” our sympathetic waitress observed as she laid the outcropping of offal before us. James Beard once wrote that kidneys derive their appeal from the “faintest tang of urine” left behind as one masticates through the rubbery morsels. Anyone describing the flavor notes on these bad boys as containing “undertones of urethra” though, would be guilty of serious understatement. The uric acid tang was there all right, side-by-side with enough rough-hewn wild gaminess to stop any carnivore in their tracks. And we loved it. Not enough to eat the entire batch, mind you, but sufficient to give us bragging rights in any organ-measuring contest in the future.

Like everywhere we ate in London, service was friendly, informed and fast. I’m at the age where almost all waiters look like teenagers to me, but in every place we tried, from the fancy confines of the Connaught Hotel to an industrial borough like Smithfield, we had nary a complaint to make. Our bill– lunch for two with a couple of glasses of cru Beaujolais — was also the cheapest of the trip: around $150 at the current exchange rate.

Straightforward food, served without adornment, is the mission statement of St. John. It no longer needs to proselytize about whole animal butchery and cookery because the whole world has picked up the chant. Or at least part of it. When lamb kidneys start showing up on American steakhouses, Henderson’s revolution in how we eat animals will be complete…but I wouldn’t hold my breath just yet.

Image(No humbuggery here)

Compared to St. John, Rules is positively antediluvian. Some may call it ossified eating, better suited to Victorian tastes in haunches of venison and fresh-killed birds (which come with a warning to watch for buckshot), but at Christmastime the place is magical. We met Marina and hubby David there, and truth be told, the conversation was so lively we paid scarce attention to the food.

What no one can ignore is the gorgeousness of the place. The walls could double as a mini museum, with portraits, cartoons and articles spanning 200 years of catering to the carriage trade. The wine list isn’t much (“If I’m going to drop 200 quid on wine, it won’t be here”), but the leafy, Victorian second floor bar (you have to be escorted upstairs) is so captivating you’ll be tempted to while away your mealtime sipping on good British gin or a Pimm’s Cup. Resist mightily these imbibing urges, pilgrim! Because a meal at Rules is timeless and one for the ages, and unlike any other in London.

Image(If you don’t eat your meat, you can’t have any pudding!”)

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Consider for a moment that you are eating in the same restaurant where everyone from Winston Churchill to Benjamin Disraeli once sat. Then concentrate on your food more than we did.

What you’ll find is a menu of rib-sticking standards that have withstood the test of time. What we did notice was Marina’s gorgeous Devon smoked eel, and David’s pheasant disappearing quickly, and once we broke through the suet crust on our steak and kidney pudding (above), we discovered the most meltingly toothsome of beef stews, enriched with the flavor of (you guessed it) more kidneys (urine tang not included). This bastion of ancient Englishness has been around since 1798, and how you take to it will depend on your taste for no-nonsense dishes like potted shrimps, Dorset crab salad and whatever game is in season. But no matter what you order, you’ll find a kitchen not resting on its laurels, but deeply-steeped in the classics and doing them proud.

Quote of the evening: “Sancerre is the U2 of white wines.” Yes, we are soooo stealing it, and henceforth, intend to claim proprietary rights to this juicy putdown — humiliating white wine sheeple on both continents with David’s all-too-true bon mot.

Also too true was this sticky toffee pudding — the last word in English desserts:

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Rules is a splurge, but not as dear as you might think. Even with two bottles of wine (one champagne and one Burgundy, natch) coming in at around 300 pounds sterling, the food bill was about the same, meaning we ate like King Henry VIII for under $100/pp American.

Like St. John, Rules is a place I had always wondered about, and longed to try for decades. Would it be as good as its history and hype? Is English food going to be one big blandburger? And what’s the deal with all the meat? And so few sauces? Do they even know what seasoning is, or what a green vegetable looks like?

Seek and you shall find, the saying goes, and what we found was straightforward cooking with little of the cartwheels in the kitchen invoked in American gastronomic restaurants, where the chefs seem duty-bound to strut every trick they’ve ever learned in culinary school (or have seen on Instagram). There was an unapologetic honesty (and a purity of flavors) to the food we encountered that only comes from confidence. Confidence in oneself as a cook, confidence in your ingredients, your culture, and in what the restaurant stands for — be it a small, modern steakhouse in an antiquated setting, or an icon of British gastronomy.  Most of all, these places evinced a trust in their customers to appreciate the labor and the traditions behind the food being served. Aside from Marina and I doing our duty as serial restaurant chroniclers, I didn’t see a single person snapping pictures of their meal in any of them.

Hail, Britannia, indeed.

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This is the first part of a two part article on my recent eating adventures across the pond. Part Two will drop in a week or so.

 

Letter of the Month – So You Want to be a Food Writer…

Anton Ego and Jesse Eisenberg: some notes on the presumed objectivity of critics | MZS | Roger Ebert

Ed. note: Every week we get e-mails, DMs, texts, etc. asking for our favorite (fill in the blank) __________, steakhouse, sushi, dim sum parlor, high falutin’ French, you name it. We’re always happy to send advice along, but none of those make us think the way Jessica recently did:

Dear Mr. Curtas,

For the last 10 years I have followed your works. Dreaming of the indulgent, and exquisite food you have been blessed to eat. Now, at just shy of 30 years old; I have finally decided on a career change. From being the youngest person in the state of Indiana to get my cosmetology license. To then being a stay at home mother. I have finally decided,  after decades of loving food, cooking and eating. I want to write about, and share my food experiences, like yourself.
 After doing research on how to start, it seems quite daunting.
At this point you must be wondering why I am even bothering you. I would like to ask your advice. What is a good way to start out in the field? Should I go straight to social media? Should I be blogging? Should I make Tic Tok and YouTube videos? Do I need a shtick  (like I only eat at certain types of places)? Any advice you are willing to bestow upon me, would be more then welcomed!
Sincerely,
Jessica
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Dear Jessica,
I’m going to give you two answers – one short (sort of) and probably along the lines you are looking for, and the other, another in a long line of my logorrheic lamentations on my alimentary ascriptions.
Answer #1:
Patience Young GIF - Patience Young Grasshopper - Discover ...
The first thing I would coach you to do is look around and then look inward. What are you really passionate about? Is it cooking? Eating out? Do you love something about your family’s food history that you’ve always wanted to share with others? Do you have family recipes you are proud of? Are you an avid baker? Does the thought of hunting down a great food truck quicken your pulse? Or do you dream of gourmet meals in dressed up settings?
This is a long way of saying yes, to get followers and be successful at this (however you define success) you will need a point of view and a shtick….but that shtick should always be an extension of who you are.
Then, I would look around where I live and check out who is covering the food scene. Check local magazines. Google local food bloggers. Check out TikTok and Instagram and see who is posting a lot in your area. And podcasting. Hell, even check out “elite Yelpers” and find out what they’re talking about.
Like any worthwhile endeavor, you have to start small. The greatest chef began making bread at his grandmother’s knee. The Hall of Fame ballplayer was once in Little League. Search for a niche in an area you love and see what unique voice you could bring to the subject.
Define what is special about your love of food and approach it from that angle. Use others for inspiration but try to find what makes your love of food unique to you and then figure out the best way to share it with others.
As for social media, I’m all for it, even if, for writers like me, its explosion has been more akin to what that asteroid did to the dinosaurs. TikTok is for youngsters (sort of) and those with the time (and skill) to produce short videos. Nothing against gloppy cheese pulls and humongous tacos, but there’s a gazillion TikTokkers and YouTubers out with whom you will be competing. Distinguishing yourself is going to be mighty hard. But if videos are your thing (and for those under 40, they seem to be), have at it. The learning curve isn’t that steep, but you have to do whatever you do consistently. The food landscape is littered with people who wanted to blog, or podcast, or post about food on some site, and then flamed out after a few months. The only way to build a following is to be a constant presence on whatever venue you choose, and hope that word of mouth increases your visibility.
Instagram is simpler, and becoming easier (either for still photos or videos), with the added bonus of now being more realistic and less concerned with professionally-polished content. As a recent article in Eater put it:
“The things that I see in photos now are really more of that photo dump style,” says Maggie. “It’s less of the perfectly curated marble studio and more interest in my actual kitchen that I actually cooked in.”
All of which bodes well for klutzy amateur food photogs like us, who simply want to get people excited about the foods we love.
To summarize: Find a shtick you love and shtick with it. Pick your platform and go nuts. But always be yourself.
If you truly want to write about food, the climb is much steeper and the audience much smaller, as you can read below…
Answer #2:
Best Galloping Gourmet GIFs | Gfycat
(Let’s discuss our days as a galloping gourmet)
Before I begin doling out the infallible, inspiring, and unerringly erudite advice for which I am known, let me begin by noting that the landscape has changed dramatically since I began my career in food, no more so than in the past decade. The following is a much longer overview of my food writing trajectory (over ground which has been plowed before), to give you a little history on the subject of food writing, and perhaps some guidance.
I do not know how well you write or how much you intend to do it. I used to say that to be a good food writer you had to cook a lot, eat a lot, travel a lot and read a lot. The past ten years have relentlessly, systematically dismantled each of those (supposed) pillars of knowledge. Now, all you have to do now is know how to manage a social media account, none of which have anything to do with the written word. Cooking knowledge, eating adventures, and traveling experiences have also taken a hit, since with the swipe of a finger, a person can sound like they know all about Hong Kong dim sum parlors, or the best pastrami in New York.
Back in the Late Cretaceous period, you had to put in the work. Now, all you have to do is…
Fake It Till You Make It Emily GIF - Fake It Till You Make It Emily Emily In Paris - Discover & Share GIFs
(No passport? No problem.)
….which seems to be the motto of your generation (sorry).
Writing is rapidly becoming a lost art, right down there with toad doctors and drysalters, Though it may be an endangered species, for forty years of my life, the written word was the only way to communicate about food. In cooking, home cooks used to have to decipher impenetrable prose to learn a recipe from a printed page. This was how people were taught for over a century. Now, you can learn everything from mille feuille (puff pastry) to how to butcher a whole pig from a YouTube video.
Writing is hard. A real pain in the ass. (The classic saying is: writers hate writing but love having written.) Writing is its own reward, but you have to be driven to do it, and do it all the time. You can no more be an occasional writer (about food or anything else) anymore than you can be a good part-time violinist.
If you want to write about food, it helps immensely to be a good writer first. One can learn to write well, but as with music and sports, it helps to have a facility for it, and to start young. I knew I could write about food before I ever started doing it. I knew it in the way a good athlete knows from the beginning that they can play their sport. But as with golf (my favorite sport), even if you’re good, you have to keep at it, and even with constant practice, it can be frustrating.
Reading and writing are exponentially harder than talking and listening, which is why there are 2.4 million podcasts out there, and also why so much food media has taken to visual and spoken word platforms. Posting videos beats the pants off of slaving away for hours at a keyboard trying to think of entertaining ways to describe a dish or a meal. This is not to say producing YouTube content or podcasting is easy, but it ain’t as hard as churning out a thousand entertaining words about a restaurant.
Precious few people now want to read about food anymore than people want to write about it. The internet has created a race to the bottom, with both media and customers feeding off each other (PUN. INTENDED!) by demanding less and less in the form of thoughtful content — the triumph of unbridled narcissism over gastronomic rumination.

Well That Didnt Go Well Julia Child GIF - Well That Didnt Go Well Julia Child Julia GIFs(Mr. Curtas’s less-than egg-cellent TV career hit a snag when they discovered he had a face made for radio)

In the beginning, there was nothing insidious about social media platforms. They were convenient and free and immediately brought millions into the world of good food, nutrition, and better eating. In the space of this century they made more knowledgeable consumers out of an entire generation. I called this the Age of the Blogs (2002-2012) and what others have called the “good internet” or the Golden Age of the Internet — when people sought out websites and in-depth information about everything from pizza to politics.

Once Facebook took off though (around 2010), followed in short order by Instagram (in 2014 ) most blogs got plowed under by the sheer mass of two sites where everyone could get their news, info, pictures, and friends without ever having to leave a web page (cf. search engine optimization).

The rise of social media further combined to (almost) obliterate the mainstream food media where I made my reputation. Ten years ago, you could find me all over old school venues and some social media. Now it is just the opposite. I made my name by writing — first with radio commentaries (about food and restaurants), and later in print periodicals, which led to this website, TV appearances and eventually to my book (shameless plug alert!): EATING LAS VEGASThe 52 Essential Restaurants…
Gourmet GIFs - Get the best GIF on GIPHY
The big national food magazines now exist only as a memory. Most local periodicals have either thrown in the towel, or gone completely to the free internet (with content that appeals to those with the attention span of a housefly). Food TV (what is left of it) has been reduced to ridiculous competition cooking shows. What has been buried under this avalanche of information are pearls of  wisdom. (MIX! THAT! METAPHOR!) Expertise is no longer valued. Now people want short, sweet and sexy — easy-to-digest info better at grabbing attention than making you think.
It is into this world you will step, Jessica:.
Tomato food pizza GIF on GIFER - by Feloril
Thus is the food media world now paradoxically saturated with content and starving for substance. Most media is either pay-to-play (advertorials disguised as journalism), or the kind of “influencer” nonsense (pretty pictures and gooey videos) designed to advertise to Yelpers.  Getting paid to write anymore is a pipe dream. The few of us who still get freelance gigs are doing it for peanuts. The number of food writers in America who actually draw a salary they can live on would probably fit around my dining room table. The days of Anton Ego are long gone.
So, whatever you do, dear Jessica, do it for yourself and no one else. The best a young person can hope to do in this climate is to develop an audience through social media, and then cultivate some kind of content-creating gig that will pay enough to subsidize your culinary appetites. But keep in mind, you will never be good at what you do, if you are only doing it for the clicks, or the $$$, or  the free food.
Final Thoughts:
Best Anton Ego GIFs | Gfycat
In his excellent essay on the essence of criticism, H. D. Miller writes:
Anton Ego has a pure soul. He is someone who cares only and exclusively about art (in this case cookery). He knows what is good and suffers enormously from what is bad. This is close to what I mean by “critical sense”, that the critic knows, deeply knows, the difference between what is good and what is not and is emotionally affected by it.
The job of a good critic is to educate, not simply appeal to the lowest common denominator. You must be in love with what you are writing about, and you should want to relentlessly share you passion with others. Without that level of emotional commitment, you will most certainly fail. With it, you will always find the devotion to keep going, no matter how large or small your audience.
I have always written for me, or someone like me. Every word — going back to my first radio scripts of 1994 — has been aimed at an avid home cook with an insatiable love of restaurants, travel, food and drink. I write for someone who gets as excited by a good cheeseburger as they do about a life-changing gourmet meal. Most of all, I have written for that person who wants to eat the best food, in the most authentic places, wherever they find themselves. Who wants to know why this taco is better than that taco, or why some famous chef isn’t worth your time or money, while some unknown cook, slaving to make the rent, is worth a trip — sometimes across town, sometimes across an ocean.
This is the best advice I can give you: think about who you are and what you love. Write, blog, podcast or produce something in whatever format for the person you are, and for an imaginary person just like you, who gets as excited as you do about whatever it is you are talking about. Do that and you will find an audience who appreciates you for all the right reasons, no matter what its size.
Best and bon appétit,
John Curtas
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