Late-Stage Las Vegas + The List

Image(Changing the game at 1228 Main)

Writers take their muses wherever they find them. The inspiration for this post came from James Reza — longtime Las Vegan, once my editor; now a thoughtful observer of all things Vegas — in a tweet about the possibility of the Oakland Athletics moving to town:

Which got me to thinking about “late-stage” culinary Las Vegas.

Just where are we now? And what do we have to look forward to?

The Strip — long the economic and creative engine of all things gastronomic in town — has faded into a hangout for Martha Stewart fans and Voltaggio Brothers cash grabs. (For what is a “one-year year culinary residency” but a way to monetize an  unusable space (the two-story vacated Aureole cavern) with the unimaginative (“Retro”) from the unimpressive (who?). We couldn’t be less interested if they were serving spaghetti Os and fake Parmesan, which, of course, they will be.

These places will make money of course, but they won’t leave a mark. Swapping an Old Navy for a Gap in a tired old mall is not the same as bringing Neiman-Marcus and Nordstrom’s to town in the first place.

“I am so done with the Strip,” exclaimed another muse for this article. The speaker of those words wasn’t some local jamoke who hates being charged for parking. He has been a fixture on Las Vegas Boulevard South for decades — opening multiple restaurants in hotels going back to the Nineties. Now he envisions a future for his company opening smaller venues for locals who appreciate them — something unthinkable a decade ago.

Strip-quality food coming to neighborhoods is nothing new: You can trace its roots from Other Mama’s premium seafood to our upscale sushi parlors and to the prime cuts now available at 138 Degrees (Henderson) and Harlo (Summerlin). With this quality comes Strip-level pricing, but from where we’re sitting, no one in the carriage trade seems to be balking at $100/pp check minimums.

Chinatown (where a 75 seat restaurant is considered huge) continues to explode, while the southwest seems to be attracting chefs and concepts like eggs to Bearnaise.

All of which bodes well for locals, and marginalizes whatever is happening on the Strip, at least for those of us who used to be in awe of the restaurant revolution that took place there for twenty years.

Will we trundle up to Caesars to see the new Peter Luger when it opens? Sure, if only to compare it to the New York original. (If things run true to form, the menu will be laughably short, the wine list absurdly brief, and the staff comically rude.)

But Luger and the Voltaggios and even Martha Stewart — the octogenarian queen of brand-whoring — pretty much signal that the celebrity chef restaurant has run its course. And if they weren’t enough to convince me, then septuagenarian Martin Yan’s bad joke of a licensing deal should do the trick…and demonstrates how deeply we are scraping the bottom of the celebrity chef barrel.

Image(Note to self: Yan can’t cook)

You probably have to be over fifty to remember Yan from his  “Yan Can Cook” PBS days. Perhaps once he could, but no longer. Now he’s prostituting his brand like a pint-sized Martha Stewart, keeping accountants happy and his rice bowl full at our expense. I doubt any of the low-rollers in this charm-free dining space even know who Yan was, except in a “this guy used to be famous” kind of way. Regardless, he’s been reduced to going through the motions to cash in on a faded name and the cynicism behind the whole enterprise is palpable.

Here is my Instagram rant on the matter and we’ll leave it at that.

As an official old-timer, it is easy to get depressed about the direction in which Vegas is heading. F1! NFL! Super Bowls and Baseball! Late-stage Vegas has morphed before our eyes from a town of gambling, food, and music into the mega-event capital of America. Las Vegas used to be about wicked fun and excess….then it was food and shopping. Its future will be all about advertising.

The idea of a big hotel opening with a lounge and a showroom and six good restaurants now seems as quaint as a flip phone.  Old time casino table games don’t count anymore, anymore than washed up brands still trying to cash in.

Perhaps the Fountainebleau will kick start a new dawn in Vegas dining. Hope springs eternal. And there are still many, many legacy restaurants occupying a special place in our hearts (Milos, Jaleo, Robuchon, Delmonico, Savoy, Bazaar Meat…) plus a few new ones which rate a return (Balla, Viva!, Brezza….)…but lord help me if I ever step foot in The Horseshoe again. (True fact: You can put lipstick on a pig and it will always be Bally’s.)

Soooo….long story short, after the Yan disaster, I needed a series of superb experiences to inspire me to post yet another promiscuous purview of my palate pursuits….so here it is, for the umpteenth time in a row, THE LIST: the places in Las Vegas you should be eating in and why. Put another way: the places I’ve been eating and why they give me hope for the future of Las Vegas.

As usual, all venues come highly recommended unless otherwise noted:

1228 Main

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Image(One banana-mint blueberry martini comin’ up!)

How can we be so jazzed about a restaurant before it opens? Easy peasy when it has the pedigree of this one. The folks who brought you Spago, CUT, Lupo, et al are about to change the downtown game in ways unimaginable a half-decade ago: three meals a day; an on premise bakery; world-class desserts; Cal-Ital-French menu (like the one that made Wolfgang Puck famous); remarkable coffee; casual lunches and serious dinners — this will be like nothing Main Street has ever seen.

To be clear: This is not a Wolfgang Puck restaurant, but he is an investor, and his major league kitchen talent is behind the project. We expect this rising tide to raise all boats, and finally turn Main Street into the dining destination it was destined to become. (East Fremont must be watching and weeping.)

Opening at the end of the month. Now if we could only remember the address…

Further good news arrived in the form of Bradley Ogden’s ongoing overhaul of Marché Bacchus‘s kitchen, and a single bite of his steakburger gave me hope for the future:

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Bouchon is still the place to go for vichyssoise, boudin blanc and Le Cirque-worthy crème brûlée:

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…not to mention sweetbreads. Bouchon is also the only place we know of in Vegas, with the cojones to serve them. You know these glands gotta be good if we head there directly after spending two weeks in France. In business almost twenty years now, Bouchon has endured because its food is….wait for it…thymus:

Image(Sweet puns are what I was bred for)

Caveat: As much as we love the Big B, its ‘ersters were unimpressive, in size and selection. We’ve always called them best in town, but that crown has been usurped by another slurper — Water Grill — where even late in the season, the bivalves were clearly bigger, better, and fresher:

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Since we’re in a seafood mood, when the hankerin’ for fish and chips arises, the malt-battered ones at 7th & Carson are coronation-worthy:

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And don’t sleep on the incroyable desserts at Osteria Fiorella:

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As long as we’re remembering superior succulence over the past three monts, this “Secreto Pork” at Edo Gastro Tapas & Wine stands out:

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…as do the life-affirming/health-giving properties of Khoury’s Mediterranean practically perfect puffy pita:

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Naxos Taverna restored my faith in off-Strip casino eating …by bringing Milos-quality seafood to the ‘burbs. Gorgeous swimmers, pretty room, beautiful apps, and finally, a restaurant with a chef (Mark Andelbradt) who knows how to cook a f**king artichoke:

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The restorative powers of Szechuan cuisine are well known, but be advised: at Chengdu Taste , they must be sampled with a fire hose in tow:

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When it comes to breakfast, The Daily Bread stands apart. It’s fresh-baked goods are shockingly good, and this banana cream croissant was the definition of scrumptious:

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Did someone say “Conchinita Pibil?”After three weeks in France, the one thing we craved was the spark of good Mexican, and Leticia’s Cocina & Cantina always fills the bill.

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Speaking of sparks, the contrast of rich and sharp is the elemental appeal of good Thai, and Lamoon had us over the moon with its comfy build-out (in an old Dairy Queen!) and a luscious duck khao soi:

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Everything we tried was a head-turner, both in presentation and taste. Just the palate resuscitator we needed after weeks of organ meats and stinky cheeses. Nice wine list, too, as befits the Bank and Bon Atcharawan brand.

In a more traditional vein, we returned to Cipriani for the pasta, but stayed for the gelato:

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One of the ways we keep our girlish figure is by walking to Cipriani for lunch on Fridays. This is not an option at  Hola Mexican Cocina+Cantina  which serves these fabulous blue corn grilled fish tacos at the far reaches of the southwest valley:

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Truth be truth, Hola is so far from the palatial Curtas abode:

(Landscaping is my passion)

…that it took a Sherpa guide, Two Conestoga wagons, and a degree in dead reckoning to find it. But the payoff was in those tortillas and even the spicy fideo — which got our attention more than any Mexican side dish in recent memory.

Closer to home is Patrick Munster’s brilliant steak tartare at Main Street Provisions:

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Anything and everything at Anima by Edo:

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Yes, that’s two mentions of Oscar Amador Edo’s food…which, as our hottest local chef running two of our hottest restaurants, he deserves.

Now, for the home stretch, some old reliables and newcomers which rang our chimes over the past few months:

Yukon Pizza is simply fabulous no matter how you slice it:

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Sea Salt Live Sashimi …is delicious, but not as pristine as Japanese, and definitely not for the squeamish. Pro tip: bring your favorite Korean to help you navigate the menu which is not exactly limited:

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Any pie at Good Pie always floats our boat:

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Nobody fries chicken like the Koreans, and no Korean in Vegas fries it like Ssoju Korean Pub:

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Soulbelly BBQ’s beef brisket taco are life-affirming…for everyone but the steer:

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And let us not forsake the bread and dips at Esther’s Kitchen:

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All of these meals restored my faith in humanity….at least as it relates to my taste buds. They also got me to thinking…

What will late-stage Vegas be? I expect the Strip to get dumber and locals to get smarter. Chef-driven restaurants are so 2010. “Name” chefs are gradually being replaced with corporate restaurant concepts like the ones that brought Tao, RPM, and Mott 32 to our shores(?). Next up will be the LPM Restaurants bringing “music, art, people and bonhomie [and] outrageous harmony in the room” — when it takes over the old Milos space in The Cosmo. More and more, new joints will prioritize a party vibe over the food, and the sports-loving crowds will eat it up. The restaurant-cum-nightclub is here to stay, and will make me long for the days when I thought the music at B&B Ristorante was a little too loud.

The Strip hotels once aimed high and hit their target, and brought world renown to our restaurant scene in the process. But the visionaries who changed that game are long gone, replaced by executives who view Vegas as one gigantic advertising platform masquerading as a sports bar, shoveling $100 steaks into the gaping maws of fanboys and show-offs.

With this change went any hope that the Strip’s restaurant scene will ever again be taken seriously, at least in my lifetime. It’s no coincidence that we have three finalists for James Beard Award this year and each of them — Oscar Amador Edo, Kaoru Azuechi, and Garagiste Wine Bar — plies their trade miles from Las Vegas Boulevard.

And miles from LVBlvd is where, with a few exceptions, you’ll find me these days. Because if there’s one thing I don’t want with my meals, it’s “music, art and outrageous harmony.”

How To Walk Into a Restaurant

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Entering a restaurant really is an art form in itself. The confidence, the charm, the way new arrivals move across the space — there’s a real elegance to someone who knows how to do it.  – Edward Chisholm, “A Waiter in Paris”

Taking your table at a restaurant is probably something you take for granted. But by treating your entrance as just another trudge, you are losing a golden opportunity to advertise yourself as a customer who’s not to be trifled with. And in this era of non-stop narcissism, it is a way to show off in a manner that actually matters — the matter at hand being: your enjoyment of your meal.

Overstatement?

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Think of a restaurant like a woman. Sometimes all you want is some conversation. Sometimes, you seek the Full Monty. Either way, your approach makes all the difference in the world. Is this your first flirtation? Love at first sight? Or a one-night stand? Are you diffident? Confident? Cocky to a fault? Defensive? Insecure? Project any of these in the wrong way and disaster awaits. Knowing what moves to make is half the battle. And we’re here to help. (With restaurants, not with women — I gave up trying to understand them decades ago.)

My rules will be outlined at the end, but first, let’s get to some preliminaries. Attitude is everything, whether you’re sliding into a seat at a diner or strutting into a temple of haute cuisine.

Inviolable Eating Out Axiom #1: You are on display, whether you like it or not, so you might as well make the most of it.

Restaurant people are savants when it comes to sizing up customers. When your job depends on serving people, and spending anywhere from thirty minutes to three hours with them (and trying to make it a pleasant experience for all concerned), you have to be. The ideal is to treat everyone the same, but human nature dictates otherwise. How you present will determine how you are treated, and nowhere is this more important than in those first few minutes (literally) when you walk in and ask for a table. (For purpose of this discussion, I am assuming a table has already been booked, or they are available for walk-ins. The dynamics of impromptu negotiating for a seat in a packed house we will leave for another time.)

Dressing your best, or at least a highly presentable version of yourself helps too. You’ll be judged by your clothes (and footwear) far more in an expensive restaurant than a cheap one, but even in franchise-land, the person who greets and seats you will notice whether you respect yourself and your surroundings. And it…

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….that if you dress worse than the staff, your service will suffer.

The sociologist in me (yes, I majored in it) could easily go off on a  dissection of the socioeconomic relationships between waitstaff and customers, but we’ll leave Marxist theory out of it for now. Suffice it to say some restaurants cater to a clientele barely above the social station of those working there, while at the higher end of the spectrum, some  customers could probably buy the joint. And if you find yourself in a restaurant where the servers seem substantially better off than the diners, you’re probably in a soup kitchen, or an Asian buffet.

These days (especially in Vegas), they’ll seat you at a top-drawer emporium even if your backwards cap and cargo shorts are screaming “Rube from Paducah”–  but dress like a slob and everyone from the hostesses to the busboy will notice, and be on-guard for the faux pas to come.

They may never come, of course — you may sit down looking like a refugee from a bowling league, and then surprise everyone by getting into a serious discussion with the waiter about malolactic fermentation. But experience has taught them that stereotypes save a lot of time, and people generally live down to the cliches they embody, so they will treat you accordingly until you prove yourself. So do yourself (and the restaurant) a favor and dress like you belong there. (Sexist aside: these days, women are invariably better dressed in restaurants than men.)

Inviolable Eating Out Axiom #2: Read the room!

As the saying goes: You only have one chance to make a first impression so make the most of it.

And the way to make the best impression is in your initial ambulation past the front door. “Walk in like you own the place,” is how my father put it. Easier said than done for most. Most of us sense instinctively that we are out of our element and playing by other’s rules the second we cross the threshold. But there’s a way to exude confidence even in the face of this loss of sovereignty. All you have to do is look the part of someone who knows their forks.

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Have a serious look on your face, but not too grim. Your look should say, “I take my meals seriously,” not “I’m here to give you my cash in order to eat and you better be worthy of it.” The first advertises maturity and experience; the second, a chip on your shoulder. The first look is sober, but always about to break into a smile; the second tells the staff you’re going to be a pain in the ass.

Inviolable Eating Out Axiom #3: Don’t be a pain in the ass, even if the hostess stand has a higher IQ than the hostess.

Gird your loins, paisan, because your biggest challenge is now before you: navigating the hostess stand. Take heart, I say! For stouter men than you have been brought low by vapid machinations taking place behind these innocent-looking podiums, and everyone from captains of industry to A-list celebrities are no match for glazed stares and alphabet-challenged babes manning these stations. But there you are, hungry and anxious, out of your element, with your fate being determined by someone whose only qualifications are are a smile and looking good in a tight dress. If you’re lucky (and you will be about half the time) a manager will be within earshot, eager to please, and with a stronger grasp of spelling, hospitality and arithmetic.

As you approach the young foundling, you should attempt to make eye contact with one of the hostesses (although being removed from their natural habitat, i.e., staring at screen or smartphone) they will feel a small sense of panic in having to engage, face-to-face with a fellow human. This is the tensest of all situations, akin to confronting a startled animal in the wild. Both of you recognizing instantly the other might have them at a disadvantage. Neither wanting to make a false move. But like all big game hunters it is incumbent upon you to impose your will on the native fauna, and reassert the dominance of your species.

Inviolable Eating Out Axiom #4: Always be firm but polite.

You: “Hello, I’m John Smith and I believe I have a reservation for 4 at 6:30 tonight?’

Her (after a furtive glance your way followed by a furrowed brow searching the print in front of her like a Talmudic scholar parsing the Dead Sea Scrolls): “Smith? Could you spell that please?”

You: “S.M….”

Her: “Here it is….For how many, and did you you say 6:00?”

If you’re lucky, a management-level person will be on hand to speed up the process. With them the stakes are higher but also the rewards. Generally they will be more accustomed to encounters with the herds of wildebeests descending upon their territory, and have a vested interest in managing the wildlife with the deft touch of a sympathetic game warden. They also go a long way in signaling to the waitstaff whether you are someone to be taken seriously.  Thus, getting them on your side is imperative. (The only time waiters take hostesses seriously is when they’re trying to have sex with them.)

If the manager offers his/her hand, shake it gently but firmly. Thank them, get their name, and let them know you are there to enjoy yourself and expect them to do their part. This can be done with a nod, a smile, or even a “Boy, am I hungry!” If it’s my first time in a place, I let whoever is seating me know that I have been looking forward to eating there. If it’s my tenth time, I still let my optimism be known. Depending on the culture, you can bow, nod, or express your gratitude any number of ways to the person seating you. All of this takes place within 15-30 seconds at that podium and is way more important than you can imagine.

Inviolable Eating Out Axiom #5: Graciousness goes a long way.

But there is one more gauntlet to be run — the act of actually walking to your table — and this is what separates the punters from the pretenders. Obviously, you will be following someone into the room and to your table, but the last thing you should be doing is looking like you’re a follower…of anyone. Stand erect. Look casual but also like someone who’s been there before and is expecting to have a good time. Serious ebullience is what I call it. Look around. Not too fast. You belong there, remember. Survey the room with confidence. You are checking the layout, the customers, the lighting. You are willing to accept a good table, even a mediocre one, but not a bad one. If you have projected the right kind of self-assured bonhomie at the entrance, a manager wouldn’t think of sitting you next to the kitchen. (Counterintuitive insight: most restaurant pros and food writers don’t mind kitchen proximity. You get a better view of the food and service that way.)

Smile at some of the other diners if they look your way. Walk slowly, slower than the person seating you. They are working but you are not. Glance at the other tables. Are they enjoying themselves? Is the staff operating harmoniously or more frenzied than all-you-can-eat rib night at the Elk’s Lodge? Check out the food hitting the tables with a quick glance. Notice the bus boys — do they move with alacrity or like they have lead weights in their shoes? Is the management actually managing or simply looking good in a $1,000 suit?

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Some of this is hard to catch in a 20 second walk, but with practice, you get good at it.

The table (even a bar stool at a New Jersey diner) is the location from which yourself, and the act of taking one’s seat should be approached with the same, good-natured  authority one would assume at taking the helm of a racing yacht.

Inviolable Eating Out Axiom #6: Exude confidence by relinquishing control.

Think of it this way: Dining out is all about control and losing it. We sacrifice a good deal of control when we place ourselves in someone else’s hands and ask them to feed us. But we are paying them a fair amount to do so and the contract (both social and economic) is significant to both parties. The restaurant may reign over the food, but you have jurisdiction over your own happiness. Self-assurance signals the restaurant you are no piker; letting them do their jobs conveys respect that allows both of you to enjoy yourselves.

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Final Thoughts

My best guess is I’ve sauntered into at least 15,000 establishments (400/yr for over 40 years – do the math). I stroll in not like I own them, but keenly aware that I own my own space within theirs. And since I was a kid, I always go in expecting a good time.

One can’t be a restaurant obsessive like I am with approaching every doorway, every table and every menu with a childlike eagerness to see what wonders the kitchen will perform. Perhaps this came from my mother not being much of a cook, or maybe it stemmed from my father’s love of the theater of restaurants in all their syncopated, savory and sweet glory. He wasn’t much of a gourmand, but he knew how to get both attention and the best service a joint had to offer.

I want my next meal, no matter where it comes from, to be the best of its kind I’ve ever had, and I carry that unbridled enthusiasm with me into every threshold I’ve ever crossed. It helps to be in love with your subject, but even if you aren’t (and only eat out occasionally) you can ensure your own enjoyment by setting the stage from your first step. If I learned another thing from my dad it was that respect must be earned, but when it comes to restaurants it is something you can command.

MAKING AN ENTRANCE

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1. Dress for success

2. Walk and talk slowly. Spine erect. Shoulders back. Head held high.

3.. Survey the landscape.

4. Smile. A lot.

5. Say please and thank you. A lot.

6. Eye contact is key.

7. Act like you’ve been there before.

8. Acknowledge the bus boys, bar backs, and servers.

9. Act like you own the joint…at least when you’re walking in and to your table. Then act like you’re there to have a good time.

10. Two words: Ebullient solemnity.

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