SUGAR FACTORY Fractiousness

ELV’s Invariable Inverse Endorsement Postulate: The quality of anything is inversely proportional to the number of celebrities endorsing it.

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Let’s get a few things out of the way right away: The Sugar Factory is a “concept” restaurant, carefully calculated to corral casino crowds to consume its confections. It neither aspires to be, or can compete with, the better three-meal-a-day joints around town like Simon, MOzen, The Verandah, et al. Its competition is places like the Cheesecake Factory, Serendipity 3, and whatever and wherever sappy, shocking, over-the-top, sweet, sugary succulence is being supplied to our slack-jawed citizens.

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BAR MASA – The Best….Period.

ELV note: This is the same review which appears midway through the Las Vegas Weekly article posted below. We thought we’d make it a little easier to read by giving it its own space. Kanpai!

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It is simply the most extraordinary Japanese food Las Vegas has ever witnessed. From the pristine quality to the precise presentations, Bar Masa is a restaurant no Japanese food aficionado can afford to miss.

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Las Vegas Weekly – The Sushi Issue

ELV Note: The Las Vegas Weekly’s exploration of all things sushi hits the newsstands today, so we thought we’d give you a peak at some tasty snaps from our interview with Bar Masa’s Drew Terp, followed by the Weekly article(s) outlining the best sushi in town, according to Brock Radke, Jim Begley, and you know who. (ELV tip: After Bar Masa, Shibuya and Sen of Japan, everyone else is an also-ran. ELV tip #2: Anyone who eats all-you-can-eat sushi should have their head examined. ELV Tip #3: Scroll down to Terp’s Tips if you want to raise your sushi game and stop eating it like a girlie-man.)

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THE NEIGHBORHOOD JOINT

Sen of Japan (8480 W. Desert Inn Road, 871-7781) Sen, as it’s known to regulars, is a west-side staple and, unequivocally, the best “accessible” sushi in town. It’s cheaper than Bar Masa, Nobu and Roku but more expensive than your standard neighborhood joint. Don’t let that dissuade you; you will walk—or waddle—away feeling the experience was well worth the cost.

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