Late-Stage Las Vegas + The List

Image(Changing the game at 1228 Main)

Writers take their muses wherever they find them. The inspiration for this post came from James Reza — longtime Las Vegan, once my editor; now a thoughtful observer of all things Vegas — in a tweet about the possibility of the Oakland Athletics moving to town:

Which got me to thinking about “late-stage” culinary Las Vegas.

Just where are we now? And what do we have to look forward to?

The Strip — long the economic and creative engine of all things gastronomic in town — has faded into a hangout for Martha Stewart fans and Voltaggio Brothers cash grabs. (For what is a “one-year year culinary residency” but a way to monetize an  unusable space (the two-story vacated Aureole cavern) with the unimaginative (“Retro”) from the unimpressive (who?). We couldn’t be less interested if they were serving spaghetti Os and fake Parmesan, which, of course, they will be.

These places will make money of course, but they won’t leave a mark. Swapping an Old Navy for a Gap in a tired old mall is not the same as bringing Neiman-Marcus and Nordstrom’s to town in the first place.

“I am so done with the Strip,” exclaimed another muse for this article. The speaker of those words wasn’t some local jamoke who hates being charged for parking. He has been a fixture on Las Vegas Boulevard South for decades — opening multiple restaurants in hotels going back to the Nineties. Now he envisions a future for his company opening smaller venues for locals who appreciate them — something unthinkable a decade ago.

Strip-quality food coming to neighborhoods is nothing new: You can trace its roots from Other Mama’s premium seafood to our upscale sushi parlors and to the prime cuts now available at 138 Degrees (Henderson) and Harlo (Summerlin). With this quality comes Strip-level pricing, but from where we’re sitting, no one in the carriage trade seems to be balking at $100/pp check minimums.

Chinatown (where a 75 seat restaurant is considered huge) continues to explode, while the southwest seems to be attracting chefs and concepts like eggs to Bearnaise.

All of which bodes well for locals, and marginalizes whatever is happening on the Strip, at least for those of us who used to be in awe of the restaurant revolution that took place there for twenty years.

Will we trundle up to Caesars to see the new Peter Luger when it opens? Sure, if only to compare it to the New York original. (If things run true to form, the menu will be laughably short, the wine list absurdly brief, and the staff comically rude.)

But Luger and the Voltaggios and even Martha Stewart — the octogenarian queen of brand-whoring — pretty much signal that the celebrity chef restaurant has run its course. And if they weren’t enough to convince me, then septuagenarian Martin Yan’s bad joke of a licensing deal should do the trick…and demonstrates how deeply we are scraping the bottom of the celebrity chef barrel.

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You probably have to be over fifty to remember Yan from his  “Yan Can Cook” PBS days. Perhaps once he could, but no longer. Now he’s prostituting his brand like a pint-sized Martha Stewart, keeping accountants happy and his rice bowl full at our expense. I doubt any of the low-rollers in this charm-free dining space even know who Yan was, except in a “this guy used to be famous” kind of way. Regardless, he’s been reduced to going through the motions to cash in on a faded name and the cynicism behind the whole enterprise is palpable.

Here is my Instagram rant on the matter and we’ll leave it at that.

As an official old-timer, it is easy to get depressed about the direction in which Vegas is heading. F1! NFL! Super Bowls and Baseball! Late-stage Vegas has morphed before our eyes from a town of gambling, food, and music into the mega-event capital of America. Las Vegas used to be about wicked fun and excess….then it was food and shopping. Its future will be all about advertising.

The idea of a big hotel opening with a lounge and a showroom and six good restaurants now seems as quaint as a flip phone.  Old time casino table games don’t count anymore, anymore than washed up brands still trying to cash in.

Perhaps the Fountainebleau will kick start a new dawn in Vegas dining. Hope springs eternal. And there are still many, many legacy restaurants occupying a special place in our hearts (Milos, Jaleo, Robuchon, Delmonico, Savoy, Bazaar Meat…) plus a few new ones which rate a return (Balla, Viva!, Brezza….)…but lord help me if I ever step foot in The Horseshoe again. (True fact: You can put lipstick on a pig and it will always be Bally’s.)

Soooo….long story short, after the Yan disaster, I needed a series of superb experiences to inspire me to post yet another promiscuous purview of my palate pursuits….so here it is, for the umpteenth time in a row, THE LIST: the places in Las Vegas you should be eating in and why. Put another way: the places I’ve been eating and why they give me hope for the future of Las Vegas.

As usual, all venues come highly recommended unless otherwise noted:

1228 Main

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Image(One banana-mint blueberry martini comin’ up!)

How can we be so jazzed about a restaurant before it opens? Easy peasy when it has the pedigree of this one. The folks who brought you Spago, CUT, Lupo, et al are about to change the downtown game in ways unimaginable a half-decade ago: three meals a day; an on premise bakery; world-class desserts; Cal-Ital-French menu (like the one that made Wolfgang Puck famous); remarkable coffee; casual lunches and serious dinners — this will be like nothing Main Street has ever seen.

To be clear: This is not a Wolfgang Puck restaurant, but he is an investor, and his major league kitchen talent is behind the project. We expect this rising tide to raise all boats, and finally turn Main Street into the dining destination it was destined to become. (East Fremont must be watching and weeping.)

Opening at the end of the month. Now if we could only remember the address…

Further good news arrived in the form of Bradley Ogden’s ongoing overhaul of Marché Bacchus‘s kitchen, and a single bite of his steakburger gave me hope for the future:

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Bouchon is still the place to go for vichyssoise, boudin blanc and Le Cirque-worthy crème brûlée:

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…not to mention sweetbreads. Bouchon is also the only place we know of in Vegas, with the cojones to serve them. You know these glands gotta be good if we head there directly after spending two weeks in France. In business almost twenty years now, Bouchon has endured because its food is….wait for it…thymus:

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Caveat: As much as we love the Big B, its ‘ersters were unimpressive, in size and selection. We’ve always called them best in town, but that crown has been usurped by another slurper — Water Grill — where even late in the season, the bivalves were clearly bigger, better, and fresher:

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Since we’re in a seafood mood, when the hankerin’ for fish and chips arises, the malt-battered ones at 7th & Carson are coronation-worthy:

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And don’t sleep on the incroyable desserts at Osteria Fiorella:

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As long as we’re remembering superior succulence over the past three monts, this “Secreto Pork” at Edo Gastro Tapas & Wine stands out:

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…as do the life-affirming/health-giving properties of Khoury’s Mediterranean practically perfect puffy pita:

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Naxos Taverna restored my faith in off-Strip casino eating …by bringing Milos-quality seafood to the ‘burbs. Gorgeous swimmers, pretty room, beautiful apps, and finally, a restaurant with a chef (Mark Andelbradt) who knows how to cook a f**king artichoke:

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The restorative powers of Szechuan cuisine are well known, but be advised: at Chengdu Taste , they must be sampled with a fire hose in tow:

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When it comes to breakfast, The Daily Bread stands apart. It’s fresh-baked goods are shockingly good, and this banana cream croissant was the definition of scrumptious:

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Did someone say “Conchinita Pibil?”After three weeks in France, the one thing we craved was the spark of good Mexican, and Leticia’s Cocina & Cantina always fills the bill.

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Speaking of sparks, the contrast of rich and sharp is the elemental appeal of good Thai, and Lamoon had us over the moon with its comfy build-out (in an old Dairy Queen!) and a luscious duck khao soi:

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Everything we tried was a head-turner, both in presentation and taste. Just the palate resuscitator we needed after weeks of organ meats and stinky cheeses. Nice wine list, too, as befits the Bank and Bon Atcharawan brand.

In a more traditional vein, we returned to Cipriani for the pasta, but stayed for the gelato:

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One of the ways we keep our girlish figure is by walking to Cipriani for lunch on Fridays. This is not an option at  Hola Mexican Cocina+Cantina  which serves these fabulous blue corn grilled fish tacos at the far reaches of the southwest valley:

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Truth be truth, Hola is so far from the palatial Curtas abode:

(Landscaping is my passion)

…that it took a Sherpa guide, Two Conestoga wagons, and a degree in dead reckoning to find it. But the payoff was in those tortillas and even the spicy fideo — which got our attention more than any Mexican side dish in recent memory.

Closer to home is Patrick Munster’s brilliant steak tartare at Main Street Provisions:

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Anything and everything at Anima by Edo:

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Yes, that’s two mentions of Oscar Amador Edo’s food…which, as our hottest local chef running two of our hottest restaurants, he deserves.

Now, for the home stretch, some old reliables and newcomers which rang our chimes over the past few months:

Yukon Pizza is simply fabulous no matter how you slice it:

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Sea Salt Live Sashimi …is delicious, but not as pristine as Japanese, and definitely not for the squeamish. Pro tip: bring your favorite Korean to help you navigate the menu which is not exactly limited:

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Any pie at Good Pie always floats our boat:

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Nobody fries chicken like the Koreans, and no Korean in Vegas fries it like Ssoju Korean Pub:

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Soulbelly BBQ’s beef brisket taco are life-affirming…for everyone but the steer:

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And let us not forsake the bread and dips at Esther’s Kitchen:

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All of these meals restored my faith in humanity….at least as it relates to my taste buds. They also got me to thinking…

What will late-stage Vegas be? I expect the Strip to get dumber and locals to get smarter. Chef-driven restaurants are so 2010. “Name” chefs are gradually being replaced with corporate restaurant concepts like the ones that brought Tao, RPM, and Mott 32 to our shores(?). Next up will be the LPM Restaurants bringing “music, art, people and bonhomie [and] outrageous harmony in the room” — when it takes over the old Milos space in The Cosmo. More and more, new joints will prioritize a party vibe over the food, and the sports-loving crowds will eat it up. The restaurant-cum-nightclub is here to stay, and will make me long for the days when I thought the music at B&B Ristorante was a little too loud.

The Strip hotels once aimed high and hit their target, and brought world renown to our restaurant scene in the process. But the visionaries who changed that game are long gone, replaced by executives who view Vegas as one gigantic advertising platform masquerading as a sports bar, shoveling $100 steaks into the gaping maws of fanboys and show-offs.

With this change went any hope that the Strip’s restaurant scene will ever again be taken seriously, at least in my lifetime. It’s no coincidence that we have three finalists for James Beard Award this year and each of them — Oscar Amador Edo, Kaoru Azuechi, and Garagiste Wine Bar — plies their trade miles from Las Vegas Boulevard.

And miles from LVBlvd is where, with a few exceptions, you’ll find me these days. Because if there’s one thing I don’t want with my meals, it’s “music, art and outrageous harmony.”

The Making of a Gourmet

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“To be a gourmet you must start early, as you must begin riding early to be a good horseman. You must live in France; your father must have been a gourmet. Nothing in life must interest you but your stomach. With hands trembling, you must approach the meal about which you have worried all day and risk dying of a stroke if it isn’t perfect.” – Ludwig Bemelmans, ‘La Bonne Table’ (1964)

“No man under forty can be dignified with the title of gourmet.”Brillat-Savarin

“Tastes are made not born.” – Mark Twain

The plot of my life has been driven by gentle but nagging obsessions, mostly about food. Someone called me a “gourmet” recently and it took be aback. My mom and dad always called me a food snob and who was I to argue? To myself, I’ve always been a food obsessive — pondering every menu with the scrutability of a Talmudic rabbi parsing the Dead Sea Scrolls.

Some people think of food solely as fuel, but such a thought has never occurred to me. Most people think about eating when they’re hungry. By virtue of being mammals, we are compelled to eat once or twice a day, so nature basically forces these thoughts upon us. But my attitude has always been: since we have to do this thing (eat) all the time, why not make the most of it? Thus do I  think about food (meals, recipes, restaurants past and future) multiple times an hour. I go to bed mentally digesting the last thing I ate, and wake up anticipating where next I will.

I’ve been thinking this way since I was 12.

But where did it all start? Was it my first taste of homemade, fresh-baked bread (slathered with apple butter) at my grandmother’s knee? The malty-sweet perfume was a revelation in freshness for a kid previously subsisting on Wonder Bread.

Or was it that first slurp of barbecue sauce? A consecrated marriage of ketchup, brown sugar and vinegar on my spoon-tender smoked pork — itself a wonder of melting meat I had never experienced — tastes so arresting I wanted to know right then and there why we didn’t eat it every day.

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I’ve written many times before of my first trip to Antoine’s in 1964 and interrogating my mother (a classic 50’s convenience-at-all-costs cook), about why she didn’t cook this. (It was a sterling silver dish of lump Gulf crab meat, bubbling in sherry infused butter, that did the trick, in case you’ve forgotten.) Every food writer can point to a food epiphany in their youth, and those were mine.

There were multiple trips around the United States in my teens, business trips to New York, Atlanta, Miami, and Chicago with my dad — himself strictly a meat, pasta, and potatoes guy who nevertheless loved the theater of great restaurants and always took us to the best one in town.

College and law school put a crimp in my style, both for economic and social reasons: there was no currency in being a discriminating restaurant-goer back then, and the girls I was trying to bed couldn’t have been less interested in my views on fresh versus dried pasta. My first wife and I shopped and cooked the way most poor students do, while I dreamt of past feasts and future repasts.

Sometime in 1978 the bug bit hard. A divorce put me on my heels, but a steady paycheck (even at a Public Defender’s meager salary) allowed me to start cooking. A gift subscription to Bon Appétit from my big sis inspired me to use my kitchen skills to woo the fairer sex, and while I was still in my twenties, I was planning my days and weeks around what I would eat.

That women found this attractive, twenty years before anyone invented the word “foodie”, also had something to do with it.

Thus is my love of food, the way I taste and appreciate it, rooted in cooking not restaurant-going. My early restaurant epiphanies may have provided the spark, but it was working my way through magazines and cookbooks that ignited the flame which continues to burn.

These days, the word “gourmet” is seldom used, having fallen out of fashion in favor of the more egalitarian “foodie” –a word not without baggage of its own — as can be seen in the brilliant horror/satire “The Menu.”  The film slices through the pretensions of modern foodie culture with the skill of sushi chef wielding a yangi-ba-bōchō: witness the scene in which the Nicolas Hoult character (a fanboy who purports to know everything about the chef and his restaurant) is asked to make some lamb chops and is exposed as a know-nothing fool.

nicholas hoult gifs | Explore Tumblr Posts and Blogs | Tumpik(Bread without bread: the next big thing)

Slavishly following chefs and regurgitating modern foodspeak is no substitute for actual knowledge, much less wisdom, as he soon discovers to his detriment. The gory plot — bathed in more blood than a boudin noir — is propelled by the über-famous chef realizing his empire is based upon catering to these idiots, and he decides to do something about it. Hilarity ensues.

Watching endless reels or videos of food (either making or eating it) cannot compete with getting your kitchen dirty and taste buds challenged. I learned to cook French before I ever mastered the art of the French restaurant (Merci: Jacques Pepin, Julia Child, and Pierre Franey), and those early years of my gastronomic education were spent more with a whisk than a wine list in hand.

At the time we were living in Connecticut, about an hour north of mid-town Manhattan and I took full advantage. This was the 80’s when Larry Forgione, Barry Wine, Rick Moonen, Brendan Walsh and others were re-calibrating America’s palate. It’s really something to have a front row seat to a revolution, and I was lucky enough to have two of them: in NYC from 1985-1990, and then in Las Vegas where I had the best seat in the house for twenty years.

Does obsessive dining out turn you into an epicure? No more than going to a lot of concerts turns you into a music expert. Ditto with home cooking: you can be a brilliant home cook but your sample size will always be too small to give you the breadth of palate you need to savor multiple cuisines in their highest form.

My argument is you have to do both: master basic techniques and then immerse yourself in how the natives and the pros due it. It also helps to have an insatiable curiosity about food, from its most pristine state to the final product. But even with all of that: cooking, reading, and restaurant obsessing….you don’t earn your stripes until you travel to where it came from.

This travel can be as simple as fishing for rainbow trout, visiting an orchard, or exploring the caves of Roquefort. Whatever it is, your learning curve is fascinating and endless, and must engender endless fascination within you if you hope to conquer the pleasures of the table at the highest level.

But here’s the rub: you will never succeed. Because for all you know, there will always be more to learn. Food and wine in whatever form, are humbling. Whatever you absorb over years of tasting, traveling, cooking, and reading will simply be scratching the surface. There’s an old Scottish saying about golf: “You don’t win the game; you just play it.” Sure, you might be better than others on some days, but until someone figures out how to get 18 holes in one, the best you can do is improve yourself, day after day. As with golf, if you think you can “win” the gourmet game, you will fail miserably. And by “fail miserably” I mean “call yourself a ‘foodie'” — someone who thinks eating out a few times a week makes them a culinary Ferdinand Magellan.

People think gastronomes, epicures, and gourmets are arrogant (think Anton Ego in “Ratatouille”), but anyone in love with a subject (as a good critic should be) is as aware of everything they don’t know about it as what they do.

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At the risk of sounding like an old man yelling at a cloud, the bottom line is: you have to earn your gastronomic stripes, and you won’t succeed by scrolling social media or gastonauting your way from one chef’s table to the next. Ultimately, you should be educating yourself for yourself. Know something about everything and everything about something, is how my mom put it — which is a good mantra to chant if you decide to get serious about the world of gastronomy. But it won’t be easy if you’re doing it right, and it will take a lifetime.

So, after a lifetime of alimentary obsessions, can I claim to be a gourmet? Well, I’ve never liked the term. Its dated, inherent priggishness puts me off as much as it does someone who puts ketchup on steak.

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Gastronome is my preferred descriptor, but I’ll also accept “epicure”, or even that old chestnut “food snob” — which is as accurate now as it was fifty years ago when my mom expressed both wonder and disbelief she could have raised such a creature on a diet of Wonder Bread and Mrs. Paul’s Fish Sticks.

Can I tell you the basics of a few hundred recipes in the western food canon? Sure. Do I know how things should be seasoned and when they are “done” to their best effect? Absolutely. Can I tell within minutes (sometime seconds) whether a chef is a modernist, a classicist, or phoning it in? Probably as well or better than 99.9% of people on the planet.

But can I tell upon which leg a woodcock roosted before being roasted? Or detect in which direction my sashimi was swimming in the Sea of Japan? Hardly. Can I lovingly describe the taste of samphire? Or even know what the f**k it was until I just looked it up?

Every discipline has its limits and I certainly have mine. What a lifetime in food has shown me, however, is how to train my senses to a very fine point when I am experiencing the world of food in all of its glory. Because there’s nothing more satisfying than loving something and knowing exactly why you do.

How To Walk Into a Restaurant

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Entering a restaurant really is an art form in itself. The confidence, the charm, the way new arrivals move across the space — there’s a real elegance to someone who knows how to do it.  – Edward Chisholm, “A Waiter in Paris”

Taking your table at a restaurant is probably something you take for granted. But by treating your entrance as just another trudge, you are losing a golden opportunity to advertise yourself as a customer who’s not to be trifled with. And in this era of non-stop narcissism, it is a way to show off in a manner that actually matters — the matter at hand being: your enjoyment of your meal.

Overstatement?

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Think of a restaurant like a woman. Sometimes all you want is some conversation. Sometimes, you seek the Full Monty. Either way, your approach makes all the difference in the world. Is this your first flirtation? Love at first sight? Or a one-night stand? Are you diffident? Confident? Cocky to a fault? Defensive? Insecure? Project any of these in the wrong way and disaster awaits. Knowing what moves to make is half the battle. And we’re here to help. (With restaurants, not with women — I gave up trying to understand them decades ago.)

My rules will be outlined at the end, but first, let’s get to some preliminaries. Attitude is everything, whether you’re sliding into a seat at a diner or strutting into a temple of haute cuisine.

Inviolable Eating Out Axiom #1: You are on display, whether you like it or not, so you might as well make the most of it.

Restaurant people are savants when it comes to sizing up customers. When your job depends on serving people, and spending anywhere from thirty minutes to three hours with them (and trying to make it a pleasant experience for all concerned), you have to be. The ideal is to treat everyone the same, but human nature dictates otherwise. How you present will determine how you are treated, and nowhere is this more important than in those first few minutes (literally) when you walk in and ask for a table. (For purpose of this discussion, I am assuming a table has already been booked, or they are available for walk-ins. The dynamics of impromptu negotiating for a seat in a packed house we will leave for another time.)

Dressing your best, or at least a highly presentable version of yourself helps too. You’ll be judged by your clothes (and footwear) far more in an expensive restaurant than a cheap one, but even in franchise-land, the person who greets and seats you will notice whether you respect yourself and your surroundings. And it…

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….that if you dress worse than the staff, your service will suffer.

The sociologist in me (yes, I majored in it) could easily go off on a  dissection of the socioeconomic relationships between waitstaff and customers, but we’ll leave Marxist theory out of it for now. Suffice it to say some restaurants cater to a clientele barely above the social station of those working there, while at the higher end of the spectrum, some  customers could probably buy the joint. And if you find yourself in a restaurant where the servers seem substantially better off than the diners, you’re probably in a soup kitchen, or an Asian buffet.

These days (especially in Vegas), they’ll seat you at a top-drawer emporium even if your backwards cap and cargo shorts are screaming “Rube from Paducah”–  but dress like a slob and everyone from the hostesses to the busboy will notice, and be on-guard for the faux pas to come.

They may never come, of course — you may sit down looking like a refugee from a bowling league, and then surprise everyone by getting into a serious discussion with the waiter about malolactic fermentation. But experience has taught them that stereotypes save a lot of time, and people generally live down to the cliches they embody, so they will treat you accordingly until you prove yourself. So do yourself (and the restaurant) a favor and dress like you belong there. (Sexist aside: these days, women are invariably better dressed in restaurants than men.)

Inviolable Eating Out Axiom #2: Read the room!

As the saying goes: You only have one chance to make a first impression so make the most of it.

And the way to make the best impression is in your initial ambulation past the front door. “Walk in like you own the place,” is how my father put it. Easier said than done for most. Most of us sense instinctively that we are out of our element and playing by other’s rules the second we cross the threshold. But there’s a way to exude confidence even in the face of this loss of sovereignty. All you have to do is look the part of someone who knows their forks.

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Have a serious look on your face, but not too grim. Your look should say, “I take my meals seriously,” not “I’m here to give you my cash in order to eat and you better be worthy of it.” The first advertises maturity and experience; the second, a chip on your shoulder. The first look is sober, but always about to break into a smile; the second tells the staff you’re going to be a pain in the ass.

Inviolable Eating Out Axiom #3: Don’t be a pain in the ass, even if the hostess stand has a higher IQ than the hostess.

Gird your loins, paisan, because your biggest challenge is now before you: navigating the hostess stand. Take heart, I say! For stouter men than you have been brought low by vapid machinations taking place behind these innocent-looking podiums, and everyone from captains of industry to A-list celebrities are no match for glazed stares and alphabet-challenged babes manning these stations. But there you are, hungry and anxious, out of your element, with your fate being determined by someone whose only qualifications are are a smile and looking good in a tight dress. If you’re lucky (and you will be about half the time) a manager will be within earshot, eager to please, and with a stronger grasp of spelling, hospitality and arithmetic.

As you approach the young foundling, you should attempt to make eye contact with one of the hostesses (although being removed from their natural habitat, i.e., staring at screen or smartphone) they will feel a small sense of panic in having to engage, face-to-face with a fellow human. This is the tensest of all situations, akin to confronting a startled animal in the wild. Both of you recognizing instantly the other might have them at a disadvantage. Neither wanting to make a false move. But like all big game hunters it is incumbent upon you to impose your will on the native fauna, and reassert the dominance of your species.

Inviolable Eating Out Axiom #4: Always be firm but polite.

You: “Hello, I’m John Smith and I believe I have a reservation for 4 at 6:30 tonight?’

Her (after a furtive glance your way followed by a furrowed brow searching the print in front of her like a Talmudic scholar parsing the Dead Sea Scrolls): “Smith? Could you spell that please?”

You: “S.M….”

Her: “Here it is….For how many, and did you you say 6:00?”

If you’re lucky, a management-level person will be on hand to speed up the process. With them the stakes are higher but also the rewards. Generally they will be more accustomed to encounters with the herds of wildebeests descending upon their territory, and have a vested interest in managing the wildlife with the deft touch of a sympathetic game warden. They also go a long way in signaling to the waitstaff whether you are someone to be taken seriously.  Thus, getting them on your side is imperative. (The only time waiters take hostesses seriously is when they’re trying to have sex with them.)

If the manager offers his/her hand, shake it gently but firmly. Thank them, get their name, and let them know you are there to enjoy yourself and expect them to do their part. This can be done with a nod, a smile, or even a “Boy, am I hungry!” If it’s my first time in a place, I let whoever is seating me know that I have been looking forward to eating there. If it’s my tenth time, I still let my optimism be known. Depending on the culture, you can bow, nod, or express your gratitude any number of ways to the person seating you. All of this takes place within 15-30 seconds at that podium and is way more important than you can imagine.

Inviolable Eating Out Axiom #5: Graciousness goes a long way.

But there is one more gauntlet to be run — the act of actually walking to your table — and this is what separates the punters from the pretenders. Obviously, you will be following someone into the room and to your table, but the last thing you should be doing is looking like you’re a follower…of anyone. Stand erect. Look casual but also like someone who’s been there before and is expecting to have a good time. Serious ebullience is what I call it. Look around. Not too fast. You belong there, remember. Survey the room with confidence. You are checking the layout, the customers, the lighting. You are willing to accept a good table, even a mediocre one, but not a bad one. If you have projected the right kind of self-assured bonhomie at the entrance, a manager wouldn’t think of sitting you next to the kitchen. (Counterintuitive insight: most restaurant pros and food writers don’t mind kitchen proximity. You get a better view of the food and service that way.)

Smile at some of the other diners if they look your way. Walk slowly, slower than the person seating you. They are working but you are not. Glance at the other tables. Are they enjoying themselves? Is the staff operating harmoniously or more frenzied than all-you-can-eat rib night at the Elk’s Lodge? Check out the food hitting the tables with a quick glance. Notice the bus boys — do they move with alacrity or like they have lead weights in their shoes? Is the management actually managing or simply looking good in a $1,000 suit?

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Some of this is hard to catch in a 20 second walk, but with practice, you get good at it.

The table (even a bar stool at a New Jersey diner) is the location from which yourself, and the act of taking one’s seat should be approached with the same, good-natured  authority one would assume at taking the helm of a racing yacht.

Inviolable Eating Out Axiom #6: Exude confidence by relinquishing control.

Think of it this way: Dining out is all about control and losing it. We sacrifice a good deal of control when we place ourselves in someone else’s hands and ask them to feed us. But we are paying them a fair amount to do so and the contract (both social and economic) is significant to both parties. The restaurant may reign over the food, but you have jurisdiction over your own happiness. Self-assurance signals the restaurant you are no piker; letting them do their jobs conveys respect that allows both of you to enjoy yourselves.

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Final Thoughts

My best guess is I’ve sauntered into at least 15,000 establishments (400/yr for over 40 years – do the math). I stroll in not like I own them, but keenly aware that I own my own space within theirs. And since I was a kid, I always go in expecting a good time.

One can’t be a restaurant obsessive like I am with approaching every doorway, every table and every menu with a childlike eagerness to see what wonders the kitchen will perform. Perhaps this came from my mother not being much of a cook, or maybe it stemmed from my father’s love of the theater of restaurants in all their syncopated, savory and sweet glory. He wasn’t much of a gourmand, but he knew how to get both attention and the best service a joint had to offer.

I want my next meal, no matter where it comes from, to be the best of its kind I’ve ever had, and I carry that unbridled enthusiasm with me into every threshold I’ve ever crossed. It helps to be in love with your subject, but even if you aren’t (and only eat out occasionally) you can ensure your own enjoyment by setting the stage from your first step. If I learned another thing from my dad it was that respect must be earned, but when it comes to restaurants it is something you can command.

MAKING AN ENTRANCE

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1. Dress for success

2. Walk and talk slowly. Spine erect. Shoulders back. Head held high.

3.. Survey the landscape.

4. Smile. A lot.

5. Say please and thank you. A lot.

6. Eye contact is key.

7. Act like you’ve been there before.

8. Acknowledge the bus boys, bar backs, and servers.

9. Act like you own the joint…at least when you’re walking in and to your table. Then act like you’re there to have a good time.

10. Two words: Ebullient solemnity.

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